As you may remember from last week, we were counting down the days to BlogHer 2012 and it finally arrived! We here at Flightpath thought that we should share the highlights in a photo journal. Enjoy!
As you may remember from last week, we were counting down the days to BlogHer 2012 and it finally arrived! We here at Flightpath thought that we should share the highlights through photos of our experience this past weekend. Enjoy!
Samsung was one of the many brands that participated as a sponsor with a showroom to display the new and soon-to-launch products for work and play.
There were floors filled with a variety of brands in technology, fashion, home, cooking and more that offered incentives such as sweepstakes, giveaways and contests. It was the platform for brands to share their elevator pitch and get products into the hands of bloggers, not only for media consideration but as potential new customers.
Me striking a pose as I’m making way through the the crowded floor, but I can’t beat Betsy’s modeling skills…
We think Betsy nailed it with her signature pose and should win America’s Top Social Media Model. Tyra would be so proud. Just an example of how brands had some fun with guests using props for impromptu photo shoots.
One of the many sessions we attended. This one discussed best practices for both bloggers and brands on how to work together for opportunities. As you can see, it was a packed house.
Oh yeah, did we mention how we met Martha Stewart? Brands like Staples and Avery upped the ante by bringing along celebrities to the conference to interact face-to-face with bloggers.
Don’t worry if you didn’t get a chance to attend this year in New York City. They’ve announced that BlogHer 2013 will be in Chicago and we can’t wait to see what’s in store then.
Serving up mean meals on wheels is a big trend in the food industry. With the growing population of food trucks, some of them are taking advantage of Twitter to interact with their customers and we’re sharing our top five picks!
We think you’d agree that in the past 2 years there has been a growing population of gourmet food trucks, and it’s just by seeing them in your neighborhood. We’re fans of getting gourmet bites on the go and really like the fact they take the stigma out of the term “street meat.” Although, not gonna lie, they can also be tasty after a night out (just sayin’).
With that being said, there are food trucks that use social media marketing to their advantage. Sharing their whereabouts, promotions and just plain old engaging with foodies on Twitter. Not only making it fun to eat when you visit them, but also fun to watch the personalities behind the truck come alive on Twitter. Allowing them to build a relationship with consumers and even build a new following through word of tweet.
Here are our top picks for tweeting food trucks to follow as great examples of building a brand voice and serving up great food and customer service on Twitter.
Known for their delightful treats, Ben & Jerry’s offers fun flavor mixtures and unique names (remember the headliner Schweddy Balls?). Their food truck is currently on a US tour serving up free offerings of their new Greek Frozen Yogurt flavors based on your tweets, using “FREE Ben & Jerry’s Greek Frozen Yogurt! Please bring #omgfreebenjerrys to me!” To explain the example given, this tweet was on Shakespeare’s birthday, and in his honor, Ben and Jerry’s decided to tweet Elizabethan ice cream quips for the day. To eat ice cream or not to eat ice cream, that is the question.
Known for dishing out mouth watering fresh lobster from Maine onto buttery rolls, Redhook Lobster Pound has trucks in both DC and NY. When you have great food, doesn’t it come along with great conversation? That is exactly what’s going on with Redhook Lobster, only via Twitter. They not only share the locales of their DC and NY trucks but apparently like to work to James Brown. Not to name names, but some people in our office like to listen to 98 degrees (not it).
Wafels & Dinges takes Belgian waffles to the next level, offering a variety of toppings to select or by choosing one (or two) of their concoctions on the menu. We love how they not only engage with their customers, but offer unique ways for customers to receive a free dinge. Where am I? Can we have a dinge now?
Due to the popularity of Big Gay Ice Cream truck for not only serving amazing ice cream cones with over-the-top toppings but also for their bold personality in person and on Twitter, they opened a shop in the East Village last summer. Just by reading their tweets, you can’t help but feel as though you’ve known them for ages. If you’re lucky to catch them at the right time, you can even see the fun back-and-forth banter between them and Travel Channel‘s Anthony Bourdain, along with his wife Ottavia.