As you may remember from last week, we were counting down the days to BlogHer 2012 and it finally arrived! We here at Flightpath thought that we should share the highlights through photos of our experience this past weekend. Enjoy!
A warm (digital) welcome by President Barack Obama to start off the conference.
Samsung was one of the many brands that participated as a sponsor with a showroom to display the new and soon-to-launch products for work and play.
There were floors filled with a variety of brands in technology, fashion, home, cooking and more that offered incentives such as sweepstakes, giveaways and contests. It was the platform for brands to share their elevator pitch and get products into the hands of bloggers, not only for media consideration but as potential new customers.
Me striking a pose as I’m making way through the the crowded floor, but I can’t beat Betsy’s modeling skills…
We think Betsy nailed it with her signature pose and should win America’s Top Social Media Model. Tyra would be so proud. Just an example of how brands had some fun with guests using props for impromptu photo shoots.
One of the many sessions we attended. This one discussed best practices for both bloggers and brands on how to work together for opportunities. As you can see, it was a packed house.
Oh yeah, did we mention how we met Martha Stewart? Brands like Staples and Avery upped the ante by bringing along celebrities to the conference to interact face-to-face with bloggers.
Don’t worry if you didn’t get a chance to attend this year in New York City. They’ve announced that BlogHer 2013 will be in Chicago and we can’t wait to see what’s in store then.