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Photo Journal: LuckyFABB

September 10, 2012

By flightpath

This week it’s not just about New York Fashion Week, it’s about the bloggers. We here at Flightpath are taking you behind-the-scenes of the beauty and fashion conferences this week. Last but not least Lucky Magazine’s LuckyFABB Conference.

Lucky Magazine is one of the most popular magazines when it comes to shopping.  Using their know-how and expertise they have developed a conference for bloggers that offers insights not only from industry experts but from their editorial team.  They offered unique panels for all levels of blogging in their Lucky Fashion and Beauty Bloggers (LuckyFABB) Conference.

This conference is one we would recommend.  It was a great place to network and all the panels were informative and offered great resources for those trying to stand out in the blogging community.

Check out the all star panels that spoke at LuckyFABB:

Rachel Zoe stopped by to share how she makes it work being a  mom, designer and stylist to the celebrities.  Zoe shares that everyday is a challenge but you’ll always find a way to make it work if you love what you do.

Lauren Conrad may be known from MTV’s The Hills, but she has become a true entrepreneur.   She shared the struggles of starting two successful clothing lines and running websites that offers great resources in beauty, fashion and decor. 

This panel of experts included Steven Kolb, CEO of the CFDA, Mitch Grossbach, Head of Fashion and Beauty Division at Creative Artists Agency, Federico Marchetti, Founder and CEO of YOOX and Shana Fisher, Managing Partner of High Line Venture Partners.  They were discussing the emerging trends of designers and social media and how they can go hand-in-hand.

These women are a true inspiration in the fashion industry and have started some of the trends that brands are doing right now in social media. This panel included Susan Lyne, Chairman of Gilt Groupe, Lauren Bush Lauren, Chief FEEDer and Co-Founder of FEED Projects, Aliza Licht, Senior Vice President of Global Communications for DKNY International and Erica Domesek Founder of P.S. I made this… 

You couldn’t ask for a better pair to discuss fashion.  Simon Doonan, Brand Ambassador for Barney’s New York and Fashion Designer Anna Sui discuss design inspiration and how to stand apart from other brands.  The key, is to focus on your brand. Anna Sui confessed how she doesn’t follow any other designer and draws inspiration from her yearly exotic trips with her nephews and neices.

The gift bag with up to $1,500 worth of products that was given to all the guests.  This was a great way to get products in the hands of bloggers, you should see how many of them tweeted photos.  They even included a note that stated if bloggers decided to write about any of the products to follow the Federal trade Commission’s Endorsement Guides to disclose they have received them for free. 

If you’re looking to get re-inspired and how to grow not only as a blogger but as a brand to interact with bloggers this is the one to go to.

Photo Journal: Day 2 at #IFBCon

September 7, 2012

By flightpath

This week it’s not just about New York Fashion Week, it’s about the bloggers. We here at Flightpath are taking you behind-the-scenes of the beauty and fashion conferences this week. We sent our Social Media Intern to check out day two of the IFB conference.

As promised, our Social Media intern Beck will share her thoughts on the IFB conference.  Take it away Beck!

Each year IFB  holds a conference that brings together some of the most successful people in the fashion industry and the bloggers who write about fashion. It’s a two day event and as the lucky Flightpath intern I had the pleasure of attending the second day of the event!

This panel focused on turning your blog into a business. Some of the key points were:

  • Be ok with risk
  • Surround yourself with people who are passionate about the same thing you are
  • Challenge yourself daily

Conferences can be fun too with everyday tips.  Samantha Brown from Style to Hire showed us which pieces of clothing are essential to a complete closet!

Bloggers and writers tackled the topic of Bringing Bravery Back to Blogging. A few things they highlighted were:

  •  Blog like no one is watching
  • Be aware that once you put yourself out there, there will be negative feedback and that’s okay
  • Find fuel in the hate comments, don’t let them bring you down

I had the pleasure of meeting Iman! She is not only a gorgeous model
but a successful entrepreneur. Such an inspiration.

That concludes our adventures at the bigger, better and bolder IFB conferences.  Next up is Lucky Magazine‘s LuckyFABB.

Photo Journal: Day 1 at #IFBCon

September 6, 2012

By flightpath

This week it’s not just about New York Fashion Week, it’s about the bloggers. We here at Flightpath are taking you behind-the-scenes of the beauty and fashion conferences this week. First stop – Independent Fashion Bloggers.

Fashion week is in full swing and it can’t start without a couple fashion and beauty conferences.  We here at Flightpath decided to check them out and wanted to show you the experience from a blogger’s perspective with photos.

This year Independent Fashion Bloggers (IFB) has decided to extend their popular conference to two days! With more panels, breakout sessions and opportunities to network with fellow bloggers and brands.  Check out what we did on the first day.

Expert panels from magazines, agencies and bloggers took the stage to share their insight.  No matter the topic the theme of the day for both brands and bloggers is this: BE AUTHENTIC and just have fun! Readers or customers can relate to you when your genuine voice comes out.

Throughout the day there were break out sessions where you can pick and choose a topic you’re interested in such as Photoshop 101, How to Become Your Own PR Person and more.

The attendees were lining up to meet the brands!  Some of the sponsors included Bare Minerals, Julep Nails, Lockerz, and more that included interactive activities such as photo booths, makeovers and DIY stations.

Blogger Mollie in Seattle took advantage of getting a quick touch up with the Bare Minerals makeup artists.

We couldn’t resist to take a manicure break and get our nails done with the Julep team at The Find booth.

The first day of the conference ended with model Coco Rocha interviewing New York Times Bestseller Derek Blasberg.

Stay tuned for the full second day report from our intern Beck who will share her first-time experience at the IFB conference and what she’s learned.

Before we let you go, we want to hear from you.  One question that arose several times at the conference was working with bloggers that have agents. Do you find it controversial or beneficial?  Share your thoughts in our comments.

IFB & Intel’s Inside Generation Style Show

April 13, 2012

By flightpath

Unique brand and blogger collaboration between Intel and Independent Fashion Bloggers and how the major techology company was able to market to tech-savvy women through a fashion show.

I had the pleasure of attending the Ultra Book (#UltrabookStyle) Inside Generation Style Show hosted by IFB (Independent Fashion Bloggers) and Intel on Wednesday and was immediately intrigued by the creative approach on how a launch of a laptop was incorporated into a fashion show.


In case you’re not aware, IFB was founded in 2007 by Jennine Tam of The Coveted and is a community for fashion bloggers to share their experiences in the blogging scene, offering resources on how to take their blogs to the next level.  They provide helpful articles, host a community linking group, forums and offer a new platform where they can connect bloggers and PR in a safe and mutually beneficial way.

It was definitely a unique approach to showcase their new Ultrabook through a fashion show that not only had bloggers as guests, but were integrated in the actual show.  Well, we all know that bloggers work remotely and need a computer, so the lightweight laptop seemed to be the perfect marriage, even in the beauty and fashion space.  From a marketing perspective, this was a seamless way to not only reach the bloggers but to leverage their cult following readers.  The laptops were featured in the show on the arms of the bloggers (or in their purses) among other sponsors such as Bauble Bar, Arrojo, Kamali Kulture, Just Fabulous and Orla Kiely.

Source: IFB, Photo by Dustin Fenstermacher
The bloggers working it out on the catwalk included:

You can watch the show here and see for yourself.  What do you think of this brand and blogger collaboration?