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Photo Journal: LuckyFABB

This week it’s not just about New York Fashion Week, it’s about the bloggers. We here at Flightpath are taking you behind-the-scenes of the beauty and fashion conferences this week. Last but not least Lucky Magazine’s LuckyFABB Conference.

Lucky Magazine is one of the most popular magazines when it comes to shopping.  Using their know-how and expertise they have developed a conference for bloggers that offers insights not only from industry experts but from their editorial team.  They offered unique panels for all levels of blogging in their Lucky Fashion and Beauty Bloggers (LuckyFABB) Conference.

This conference is one we would recommend.  It was a great place to network and all the panels were informative and offered great resources for those trying to stand out in the blogging community.

Check out the all star panels that spoke at LuckyFABB:

Rachel Zoe stopped by to share how she makes it work being a  mom, designer and stylist to the celebrities.  Zoe shares that everyday is a challenge but you’ll always find a way to make it work if you love what you do.

Lauren Conrad may be known from MTV’s The Hills, but she has become a true entrepreneur.   She shared the struggles of starting two successful clothing lines and running websites that offers great resources in beauty, fashion and decor. 

This panel of experts included Steven Kolb, CEO of the CFDA, Mitch Grossbach, Head of Fashion and Beauty Division at Creative Artists Agency, Federico Marchetti, Founder and CEO of YOOX and Shana Fisher, Managing Partner of High Line Venture Partners.  They were discussing the emerging trends of designers and social media and how they can go hand-in-hand.

These women are a true inspiration in the fashion industry and have started some of the trends that brands are doing right now in social media. This panel included Susan Lyne, Chairman of Gilt Groupe, Lauren Bush Lauren, Chief FEEDer and Co-Founder of FEED Projects, Aliza Licht, Senior Vice President of Global Communications for DKNY International and Erica Domesek Founder of P.S. I made this… 

You couldn’t ask for a better pair to discuss fashion.  Simon Doonan, Brand Ambassador for Barney’s New York and Fashion Designer Anna Sui discuss design inspiration and how to stand apart from other brands.  The key, is to focus on your brand. Anna Sui confessed how she doesn’t follow any other designer and draws inspiration from her yearly exotic trips with her nephews and neices.

The gift bag with up to $1,500 worth of products that was given to all the guests.  This was a great way to get products in the hands of bloggers, you should see how many of them tweeted photos.  They even included a note that stated if bloggers decided to write about any of the products to follow the Federal trade Commission’s Endorsement Guides to disclose they have received them for free. 

If you’re looking to get re-inspired and how to grow not only as a blogger but as a brand to interact with bloggers this is the one to go to.

Countdown to BlogHer ’12

Countdown to BlogHer ’12. The Flightpath team will be joining bloggers and brands at this year’s BlogHer in New York City. Find out how you and your brand can leverage conferences such as this one to network and interact with bloggers.

In one week, the Flightpath team will attend one of the biggest conferences that will be taking place this year in New York City – BlogHer.  Thousands of bloggers from all over the country travel to be a part of this major event.

It’s amazing to think that over the years how the blogging community has grown and shown great support of each other.  Women supporting other women, not only in the business of blogging but as marketing professionals as well.  BlogHer sets the stage where brands can interact vis-à-vis with bloggers and receive real-time insight to their products and build a strong professional relationships.  Every year brands, celebrities and influencers offer their expertise during scheduled panels and this year it includes major players such as Martha Stewart, Katie Couric, Christy Turlington Burns and more.

Another growth factor for BlogHer to note is the amount of brands that partake in this conference.  With sponsors like Johnson & Johnson, Pfizer, Hillshire Farm, Dannon, Verizon Wireless and so much more.

If you’re a marketer or a brand that has not participated in BlogHer in the past, our best advice for you is to get your team a pass to attend as a guest and observe.  This will allow you to interact with guests and see what’s in store at the conference to better prepare not only for yourself but for the needs of your client.  It will give you an advantage to plan ahead and see what works and doesn’t work to create a successful strategic plan.  Be sure to check out BlogHer for additional information.

Follow us on Twitter and Instagram where we’ll be reporting from BlogHer ’12 conference using hashtag #BlogHer12.

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