This week it’s not just about New York Fashion Week, it’s about the bloggers. We here at Flightpath are taking you behind-the-scenes of the beauty and fashion conferences this week. First stop – Independent Fashion Bloggers.
Fashion week is in full swing and it can’t start without a couple fashion and beauty conferences. We here at Flightpath decided to check them out and wanted to show you the experience from a blogger’s perspective with photos.
This year Independent Fashion Bloggers (IFB) has decided to extend their popular conference to two days! With more panels, breakout sessions and opportunities to network with fellow bloggers and brands. Check out what we did on the first day.
Expert panels from magazines, agencies and bloggers took the stage to share their insight. No matter the topic the theme of the day for both brands and bloggers is this: BE AUTHENTIC and just have fun! Readers or customers can relate to you when your genuine voice comes out.
Throughout the day there were break out sessions where you can pick and choose a topic you’re interested in such as Photoshop 101, How to Become Your Own PR Person and more.
The attendees were lining up to meet the brands! Some of the sponsors included Bare Minerals, Julep Nails, Lockerz, and more that included interactive activities such as photo booths, makeovers and DIY stations.
Blogger Mollie in Seattle took advantage of getting a quick touch up with the Bare Minerals makeup artists.
We couldn’t resist to take a manicure break and get our nails done with the Julep team at The Find booth.
The first day of the conference ended with model Coco Rocha interviewing New York Times Bestseller Derek Blasberg.
Stay tuned for the full second day report from our intern Beck who will share her first-time experience at the IFB conference and what she’s learned.
Before we let you go, we want to hear from you. One question that arose several times at the conference was working with bloggers that have agents. Do you find it controversial or beneficial? Share your thoughts in our comments.