Monthly Archives March 2013

Facebook Quick Tips for Community Managers

Community Managers handling social media accounts for clients sometimes want to find the best and fastest way to zip across all channels. We figured, why not increase your Facebook fitness and share some of the tips and tricks we’ve learned along the way to ‘pump you up!’

Community Managers handling social media accounts for clients sometimes want to find the best and fastest way to zip across all channels.  We figured, why not increase your Facebook fitness and share some of the tips and tricks we’ve learned along the way to ‘pump you up!’

SNL Skit Hans and Franz with Arnold Swarchenegger

Image via Tumblr.com

 

1.  Spelling Fail – How to Edit Post after It’s Out There

Keep in mind; this only applies to posts that have images attached to them.  Nonetheless, good to know when you’re in a pinch and already established high engagement.

Let’s just say you found a tiny little mistake (oops!), well this is how you can fix it after it’s been put out there for the world to see.  The best part is… this also applies for the scheduled posts in your Activity Log.

 Here’s how:

a)  Click on the time stamp of the post you want to edit

Facebook Screen Shot How-To 1

 

b)  Click on “Edit”

Facebook How-To 2

 

c)  Then make the necessary edits in the text box and then hit “Done Editing”

Facebook How-To 3

Huzzah!  All fixed.

 

2. Keyboard Shortcuts for Facebook

Thanks to Mashable we can now do our daily Facebook routine sans mouse.  It’s sort of like playing a game on our keyboard.

Shortcuts are based on your browser so you need to memorize the sequence:

Facebook shortcuts

For the action shortcuts visit Mashable.

 

3. Organize Your Inbox

Want to move messages that you know you’re done with?  Then you can move them out of your inbox and into the “Other” folder. This way you can control how many messages are in your inbox.

Here’s how:

Facebook How To Move Message to "Other" via Facebook.com

Image via Facebook.com

 

Tag you’re it!  What other quick tips do you have to share with fellow social media ninjas? Sound off in our comments below.

Can’t get enough of Facebook tidbits and news from Flightpath?  Have no fear just click here.

The Mainstreaming of “PDA”

Forgive my Huff Po like baiting, but no, not that PDA, the emergence of “Public Display of Analytics” all over the media and business landscape- if you don’t believe me, check out History Channel’s united-stats-of-america where data and insights are dramatically brought to life.

No doubt we have all seen the pervasive rise of data creep in virtually every aspect of our life and business decision making- including creative.  If you buy into the assumption that “numbers speak louder than words” then you’re not alone, but there are also “contrarians at the gate.”  Ad Age covering a panel at Adverting Week Europe heard the unequivocal push back from John Hegarty founder of BBH advertising “You’d expect a creative person to pour slight scorn on data.” He explained, “It’s because I’ve spent my life dealing with people who’ve got all the data in the world and yet they can’t invent anything.” That said, RG/A founder and Chairman Bob Greenberg responded with his own evangelistic zeal “I think creative use of data is also a possibility. Data visualization has created ways in which you can take the data that’s available and tie it into a live event – like when I walk into Nike Town [wearing a Nike + band] and they’ll know who I am and they’ll be able to serve up really relevant content.”

The Ad Age link is really worth clicking not just because Mr. Hegarty wouldn’t have any of it, but because data is clearly here and becoming louder and more pronounced everyday in countless ways. And, as Mr. Greenberg made clear, data is about the end game of customer personalization and engagement. Which is why analytics, especially in reference to “big data” is so compelling.

To bring it back to today, if you haven’t, I urge you to read John Lee’s (head of our SEO/SEM practice) compelling/insightful post How to Rank Better in Google & Bing that he wrote right after attending a SXSW presentation on landscape issues of search effectiveness.   John and I laugh about how we “couldn’t come at it” any more different, but we both agree that the most compelling ideas and themes only matter if they engage a human being in a very human way. Enough said!

How to Rank Better in Google & Bing

flightpath does sxsw - analytics team

I’ve been to presentations in the past featuring Danny Sullivan (Search Engine Land), Matt Cutts (Google) and Duane Forrester (Bing). Collectively, these three will make for an entertaining and informative session, and their open Q&A on How To Rank Better on Google and Bing at SXSW was no exception. Nothing groundbreaking was covered, but still fun and interesting nonetheless, and did include some important reminders.  Continue reading “How to Rank Better in Google & Bing”

Brands Take Over SXSW

flightpath does sxsw - design team

Looking for a place to charge your phone? Thinking about relaxing with a mini massage Wanting a snack, or free stuff? Brands at SXSW have taken over the Austin Convention Center with their different offers to entice the crowds, but which are making the biggest impacts? Flightpath counts down the top 5 engaged brands at SXSW.

Continue reading “Brands Take Over SXSW”

SXSW Session – Connected for Reconstruction

flightpath does sxsw - design team

Major disasters have devastated parts of great cities in recent memory: a massive earthquake in Port au Prince, a tsunami in Northern Japan, and superstore Sandy. In addition to government aid and the help of volunteers, a non-profit organization, Architecture for Humanity, is changing how affected areas are rebuilt – simultaneously. Continue reading “SXSW Session – Connected for Reconstruction”