Merck Animal Health Logo


The Opportunity

Merck Animal Health is a global leader in the animal pharmaceutical space, providing research, development, and veterinary medicine sales. Through a 10+ year relationship with the company, we’ve redefined its digital image to drive sales and connect with a larger audience of pet people. Our creative strategy focuses on two key components:

  • Educating and engaging with animal health professionals
  • Optimizing consumer touchpoints and resonating with pet lovers

The Solve

Merck’s natural niche exists among pet lovers from every background. Our digital strategy and creative work leverages this emotional connection to engage pet parents and professionals in a deeply resonant, difference-making way. We work across a broad swath of Merck’s Animal Health portfolio, targeting vet and shelter professionals and pet parents by:

  • Driving strategic opportunities through professional education and communication
  • Deploying purposeful, sustainable digital experiences
  • Building the Merck Animal Health team’s digital IQ

Brands we work with include:

HomeAgain logo
Bravecto logo
Tri-Heart Plus logo
Activyl logo
Nobivac logo
Vetsulin logo

How and Why

Our work with Merck Animal Health spans across the board, with dynamic tactics, tools, and creative for a variety products. All of our work is backed by well-researched strategies that ensure quality user experience and engagement related to these services:

Digital Strategy

Working collaboratively with our clients to identify audience segments, creative messaging and pertinent digital touchpoints to achieve business objectives.

Web and Mobile App Development

Creation of a series of branded and cross-portfolio digital assets to educate, inform and engage pet parents and animal health professionals.


Ensuring high search engine visibility for all properties.

Social Media

Content marketing, community management and customer service all enter into our consumer-focused social strategy.


Impactful, targeted messaging for animal health professionals and pet parents.



Overall Website


Organic Traffic


Facebook Fans


Email Newsletter

See More of Our Work

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