Merck Animal Health is a global leader in the animal pharmaceutical space, providing research, development, and veterinary medicine sales. Through a 10+ year relationship with the company, we’ve redefined its digital image to drive sales and connect with a larger audience of pet people. Our creative strategy focuses on two key components:
Merck’s natural niche exists among pet lovers from every background. Our digital strategy and creative work leverages this emotional connection to engage pet parents and professionals in a deeply resonant, difference-making way. We work across a broad swath of Merck’s Animal Health portfolio, targeting vet and shelter professionals and pet parents by:
Brands we work with include:
Our work with Merck Animal Health spans across the board, with dynamic tactics, tools, and creative for a variety products. All of our work is backed by well-researched strategies that ensure quality user experience and engagement related to these services:
Working collaboratively with our clients to identify audience segments, creative messaging and pertinent digital touchpoints to achieve business objectives.
Creation of a series of branded and cross-portfolio digital assets to educate, inform and engage pet parents and animal health professionals.
Ensuring high search engine visibility for all properties.
Content marketing, community management and customer service all enter into our consumer-focused social strategy.
Impactful, targeted messaging for animal health professionals and pet parents.