CASE STUDY

A Fresh Spin on

Salad Marketing

B2C, FOOD

Digital Strategy

Digital Marketing

UX/Web Design

Email

The
Opportunity

organicgirl is a fast-growing company offering a diverse line of premium quality greens and salads packed with unmatched taste, super nutrition and a whole lot of love. With a mission to create new, fresh ideas for great-tasting food, organicgirl has successfully captured a market of health-conscious consumers through its engaging brand voice. To date, this success has garnered an unprecedented level of consumer loyalty and engagement.

organicgirl turned to Flightpath to help them continue to acquire new customers and build stronger relationships with its current customer base via a range of digital channels.

The
Solve

For over 4+ years Flightpath has collaborated with organicgirl and their partner agencies on three primary sets of initiatives:

Ongoing website enhancements and optimization

Targeted email campaigns

Lifestyle-focused promotions, contests and digital sweepstakes

How and Why

To grow the organicgirl customer base and inspire brand loyalty, it all starts with a clear understanding of who the buyer is – skewing female, avid exercisers, lifestyle transformers and higher household income. We’ve used online surveys and polls to learn more about their concerns and interests, then leveraged that intel to generate content and digital experiences that genuinely move the needle.

  • A website redesign introduced streamlined navigation, a bold color palette with design sensibility, and a warm, friendly brand voice. This work effort also improved site performance and search engine visibility, eased site administration, and effectively integrated social channels and content.
  • An overhaul to the organicgirl email infrastructure has yielded a fast-growing list of engaged subscribers that respond positively to content, recipes and offers.
  • An ongoing series of lifestyle-oriented contests and sweepstakes have created brand awareness, highlighted new products, and grown our database for remarketing purposes.

Results

+40%

YoY Website 

Traffic Increase

+80K

Promotion Entries