CASE STUDY
All Paws on Deck
for Pet Care
B2C/B2B, HEALTHCARE
Digital StrategyDigital Marketing
UX/Web Design
Paid & Social Media
The
Opportunity
Zoetis is the worldwide leader in animal pharmaceuticals, providing research, development, and veterinary medicine sales. We’ve worked to drive sales and connect with a larger audience of pet owners, clinic staff and veterinarians. Our creative strategy focuses on two key components:
Educating and engaging with animal health professionals
Optimizing consumer touchpoints and resonating with pet lovers
The
Solve
Zoetis is recognized through their strong portfolio of medications. Our digital strategy and creative work leverages this recognition to communicate with pet parents and professionals in more engaging ways. We work across a range of Zoetis’ animal health portfolio, targeting vet professionals and pet parents by:
Driving strategic opportunities through education and communication
Deploying purposeful, sustainable digital experiences
Engaging through multiple social media touchpoints
How and Why
Our work with Zoetis spans across the board, with dynamic tactics, tools, and creative for a variety of products. All of our work is backed by well-researched strategies that ensure quality user experience related to these services:
Digital Strategy
Working collaboratively with our clients to identify audience segments, creative messaging and pertinent digital touchpoints to achieve business objectives.
Websites
Creating new and revamped websites to update brand tone, pairing pharmaceutical needs and brand guidelines with the best UX practices.
SEO/SEM
Ensuring high search engine visibility for all properties.
Social Media
Paid media planning & buying, organic posts, community management and customer service all enter into our consumer-focused social strategy.
Impactful, targeted messaging for animal health professionals and new product launches.
