Smooth Sailing 

on Social Media


Digital Strategy

Digital Marketing

Social Media

Paid Media


AkzoNobel is a leading global paint and coating company active in more than 150 countries. They have a compelling story to tell, with a powerful brand voice that carries across all product lines.

They challenged Flightpath to devise and implement a global social and digital strategy targeted to a variety of consumer (B2C) and professional (B2B) constituencies.

This strategy focuses on building brand awareness, generating leads for new customers and maximizing purchase continuity.


Push brand interactions and generate actionable new business leads via brand/use-case specific social content and ads in conjunction with a targeted paid search campaign.

How and Why

In order to reach a broad spectrum of audiences around the world, our social platforms of choice include:

Facebook Instagram Linkedin TikTok WeChat

We produce and deploy a broad array of dynamic social content that follows
three tracks:

  • Above Brand/Master Brand Messaging
  • Brand-Specific: With a focus on news, products, usage, tips and tricks
  • Regional: With unique content for the Chinese market and other local considerations

AkzoNobel social content is amplified by targeted paid media and paired with a paid search effort to target those that have expressed purchase intent.

Flightpath partners closely with AkzoNobel’s PR and Creative agencies to ensure all brand communications are in harmony and reinforce one another.



Meta Impressions



Meta Reach



WeChat YoY

Follower Growth