Best known as the pioneer in dry shampoo, Klorane is a well-known European hair care/skin care brand, that’s making rapid inroads in the U.S. market. Their innovative plant-based formulations and broad product line were not accurately reflected in their U.S. digital presence when they tapped Flightpath for strategic counsel and execution. Our goals were to:
- Activate product trial & purchase continuity
- Launch a full-featured ecommerce experience
Flightpath layered an emotionally compelling and insightful story around Klorane’s products and ingredients, their history and importance, as well as the concerns they address. We elegantly and artfully brought lifestyle relevancy more to the forefront, prioritizing and presenting content in a fluid and logical way.
We’ve harnessed the Magento ecommerce platform to power a fully-optimized ecommerce experience for desktop and mobile users, enabling a user-friendly seamless shopping experience.
How and Why
To deliver on the vision we developed a clean, simple, modern yet beautiful design framework featuring elevated creative that’s easy to scan – let alone get immersed in. The result is a visually effusive botanical landscape that is supported by highly engaging, defining thematic messaging that plays out across a range of digital channels. All centered on the insight that consumers visit a site not just to shop, but to experience and feel.