Currently Viewing Posts Tagged Instagram

You Can Finally Zoom in on Instagram

Hands holding iPhone taking photo of sunset

Yesterday, Instagram released an iOS update allowing users to pinch to zoom in on photos and videos in the app. This is big news for avid Instagram users, but even bigger news for moms who have been trying and failing to zoom in on Instagram photos for years.

We’ve pulled together some of our favorite tweets expressing the frustration experienced when moms try to zoom in on Instagram – now a sure thing of the past:

https://twitter.com/allrik/status/746801559187623936

This update comes shortly after the app introduced Instagram Stories, a feature similar to Snapchat Stories, causing both excitement and rage from users.

The general mood resulting from the zoom feature is positive, with a lot of millennials reminiscing on the good ol’ days:

https://twitter.com/lnhuck/status/771434376630456320

And as for Android users, you’ll have to wait a few weeks for the zoom functionality to become available.

Instagram’s update is leaving a lot of us with the phrase we say so often: ‘Wow, Mom, I guess you were right.”

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Cultivating and Utilizing UGC

In this day and age, people are constantly taking and sharing photos. Thanks to their 8-megapixel smartphone cameras and built in filters, it’s easy to take a glorious picture. But the real moneymaker moment happens when someone shares a photo involving a brand. This is what we call: User Generated Content. UGC is any form of content such as a, video, image or blog post created by a consumer or end-user and is publicly available. Social media mediums have proven to be continuously reliable sources for UGC. This is due to the simple fact that platforms such as Instagram and Twitter are hashtag based and easily searchable; vice versa, users are able to tag brands on posts, sometimes eliminating the need to search at all. Not to mention, everyone’s on social!

UGC posts become a kind of endorsement for brands; with the proper permission brands can repurpose these posts and show them off on their own social media page. “User-generated content as a media channel comprises an increasingly significant share of time that consumers are spending with content overall- indicating that consumers are ever more receptive to it. (Crowdtap)”Here’s how top brands go about acquiring and utilizing UGC.

 

The first step is always getting permission

starbucks

A big name like Starbucks has so much UGC at their fingertips (literally), but they still need to take the appropriate steps in order to share a consumer’s photo.
Often times brands will create campaigns encouraging users to create content
ModCloth2
In August 2015 Modcloth launched a contest on Pinterest “Be Our Pinspiration,” asking users to create a Pinterest board filled with inspirational images and named after the Modcloth campaign. The winner received a gift card and clothing pieces named after them.

 

For brands, hosting contests on Facebook is a simple and easy way to get UGC

Screen Shot 2016-02-10 at 11.32.58 AM

Dove’s “Share Your Beautiful Self” promotion asked users to upload a photo of themselves and a friend. Dove turned each entry into an e-card that could be shared with Facebook friends.
But even a simple hashtag search can reveal a plethora of UGC

Screen Shot 2016-02-10 at 11.47.28 AM

Interlux-on-Instag

Our client, Interlux Paint, receives a lot of UGC from Instagram

 

You can cross promote UGC on other social platforms, like Facebook
1

 

The biggest content drivers are people between the ages 25 and 54 and contribute to 70% of all UGC (SparkReel). UGC continues to dominate the majority of web content, with Pinterest creations up by 75% (Kleiner Perkins Caufield Byers). Everyone with a smartphone is a potential content creator and this gives marketers and companies alike a huge pool of content to choose from. Content curation is a vital part in telling the story of your brand, so it’s important to see to what your consumers are saying/posting and being receptive to them. Sharing their posts is a great way of doing just that! Not to mention it’s easy and cost-efficient!

Pinterest Brand Pages: Our Favorites

Pinterest is all the rage these days, and for good reason: it’s a social platform that actually offers something new and unique. If you are a brand rep looking for Pinspiration, here are some of the best examples of brands on Pinterest.

Pinterest is all the rage these days, and for good reason: it’s a social platform that actually offers something new and unique. And unlike Facebook or Google+, it really allows brands to get creative with their pages, from layout to content to overall purpose. If you are a brand rep looking for Pinspiration, here are some of the best examples of brands on Pinterest.

 

Coolest Design: Uniqlo


A quickly growing fashion retailer, Uniqlo only sells through its brick-and-mortar shops, which makes its digital acumen all the more impressive. Their website is great, their Facebook updates are fun, and their Pinterest page is staggeringly creative. If you scroll down their page, it animates a la a cartoon flip book, making logos spin, shirts move, and giving off an overall wow factor:

 

 

Funniest Use of Pinterest Boards by Brands: Oreck

 

So… you are a vacuum company and you want to create a Pinterest board, what do you do? Pin pics of messes of course, but how to make a pinnable mess? If you are a pet owner you will appreciate Oreck’s Furry Friends board filled with adorable pics of dogs and cats who fill hearts with happiness and floors with fur:

 

 

Best Non-Profit Brand on Pinterest : ASPCA

 

Of course it helps to have an endless supply of adorable and highly pinnable pet photos at your disposal, but the ASPCA on Pinterest does more than just post cute pics of pets.

They are using Pinterest as a tool to promote pet adoption and further the cause of closing puppy mills. By creating Pinterest boards that balance cute pics with highly shareable text based images, pinning from the ASPCA page is like slapping an end animal cruelty bumper sticker on your Subaru- it let’s everyone who follows you know where you stand.

 


Most Interactive: Bauble Bar

 

Social media, as we all know by now is not supposed to be a soliloquy but rather a conversation. This is always tough for brands. One brand doing a great job is Bauble Bar. This online jewelry retailer scours Instagram and Twitter for fans of their collections who have posted photos. Bauble Bar then pins the fans photo to their Pinterest board, which is the highest form of compliment on Pinterest and goes a long way to building community and customer loyalty.

 

 

Best Celeb Brand: Martha Stewart
Martha Stewart’s Pinterest boards look like what Stewart’s refrigerator would look like, if she allowed magnets on it. As the most followed celeb on Pinterest, Stewart is one to watch.

 

Leave a comment and let us know what Pinterest brand pages you like.

(Dan Brooks contributed to this post.)

Interview: Meghan Cross of StyleCaster

StyleCaster recently had a makeover enhancing their news site and social hub for the fashion and beauty community. We interviewed Meghan Cross, Director of Communications, about the new layout, trends and the philosophy behind StyleCaster as told by their fearless leader Ari Goldberg “At one time, content was king; but today, conversation is king.”

Back in the day you couldn’t wait until the latest issue of Vogue to come to your door step, find out trends for the upcoming season and plan accordingly for your fashion and beauty acquisitions.  Nowadays, it just seems like you can get up to the minute news, trends and fads within seconds, catching yourself saying, “Ugh, that was so 20 seconds ago. I’m all about neon right now!”

Meet one of the morning reads in the Flightpath office: StyleCaster.  Their mission? Bring “Style to the People.”  The site has undergone a recent makeover allowing the style community to easily interact with each other, bloggers and editorial staff, taking the power of content and conversation to the next level with a visual layout inspired by Tumblr and Pinterest. Flightpath recently checked in with Meghan Cross, Director of Communications at StyleCaster, to discuss the new and improved Stylecaster and how the site has become a social hub for the fashion and beauty community.

Flightpath: How did StyleCaster come about? Was there a specific inspiration, or a void you recognized in the online space?

Meghan Cross: Since day one, StyleCaster’s mission has been to bring Style to the People. What this means is, we empower people who are enthusiastic about style by giving them a platform where they can not only read content about the latest trends, but they can also be active members of the conversation.

Flightpath: What makes StyleCaster stand out from other sites?

Meghan Cross: With the new site that we launched last week, StyleCaster has become the first place where you can share and discover style alongside premium editorial content. People worldwide now have the opportunity to engage with everyone from bloggers and thought-leaders to designers and retailers in one style-centric environment: StyleCaster.com.

Flightpath: How would you describe the StyleCaster community?

Meghan Cross: The StyleCaster community is a growing group of 2.5 million unique monthly visitors who are engaged, plugged-in, and ready to talk style. They Tweet, Like, Digg, Pin, Poke, Check-in, and – most importantly – check-out what [others are] sharing on StyleCaster. And depending on what they think of those StyleCaster submissions, they Love.

Flightpath: You’re not only the “one stop shop for fashionistas,” but for beauty junkies as well with Beauty High.  Was that in the works from the beginning or was there a demand for more coverage in beauty?

Meghan Cross: StyleCaster introduced Beauty High about a year ago when we realized the appetite for it within our community. Fortunately, StyleCaster’s extremely insightful beauty team was able to create so much compelling content and conversation within the past year that Beauty High has now taken a digitally viral life of its own.

Flightpath: How did social media help you take the site(s) to the next level?

Meghan Cross: From the get-go, our savvy social media guru made sure to leverage our alert Twitter following to build brand awareness and drive readers to Beauty High, through everyday tweets via @StyleCaster as well as our weekly #StyleChat. Every Wednesday at 3pm ET, @StyleCaster hosts a virtual office hours to help you answer all of your style questions, using the hashtag #StyleChat. Given the success of this weekly dialogue (we’ve had everyone from @Bergdorfs and @JBrandJeans to @WhiteGirlProblems co-host!), we have @BeautyHigh kick off their own #BeautyChat this past Friday. Definitely jump in this week for fun tips and tidbits.

Flightpath: You recently held the State of Style summit – can you tell us about it and what you’ve learned from it?  Will you be holding more summits in the future?

Meghan Cross: Sure! StyleCaster held the inaugural State of Style Summit at 92YTribeca on February 7th, just in time to kick off New York Fashion Week. We worked closely with 92Y and Ford Motor Company to provide the counterpoint narrative to Fashion Week. The Summit united the industry’s most inspiring tastemakers, including Lauren Bush, Rebecca Minkoff, one of my professional role models, Tom Florio, and even my former Cornell Professor Van Dyk Lewis, in order to advance the conversation around new media and style. What we learned was that the industry needs a platform to converse. Both consumers and thought-leaders have a true appetite for open dialogues over one-way content. Believe it or not, we planned the entire event in 60 days, so it was exciting to say the least. And given the positively humbling feedback, we will most certainly hold our second semi-annual State of Style Summit in time to kick off September’s Fashion Week.

Flightpath: What is important for both brands and sites to understand about using new media to their advantage?

Meghan Cross: StyleCaster’s fearless leader Ari Goldberg always says, “At one time, content was king; but today, conversation is king.” This gem of a one-liner is what StyleCaster sleeps and breathes when we work with brands, bloggers, fellow publishers, and – of course – the everyday style enthusiast. The goal of StyleCaster’s new platform is to be the homepage of style, where you can have a sophisticated dialogue, with a tone set by our expert editors.

Flightpath: Do you see style and beauty as a breakout social media leader? Like what the automotive category was to television?

Meghan Cross: Style and beauty are visual industries, and if there’s one thing we’ve learned from the success of Instagram, Pinterest, StyleCaster’s recent launch, and even Facebook tagging, [it’s that] we all love some imagery. Online tools become viral phenomena if they’re visually-inclined, especially if they help us share pictures of the springtime neons our friends are wearing.

Flightpath: Thoughts on Pinterest, the Fancy or other similar user curated photo communities?  Seems like everyone has a heightened style IQ and are only getting more intelligent all the time.

Meghan Cross: That’s definitely the point! Communities where you can share your flare are what empower people to become experts, especially when there’s editorial content to set the tone for the conversation. What I like most about the new StyleCaster.com is that all submissions are ranked by popularity, as decided upon by everyone, so you can really determine what sticks in the style community in a very tangible way.

Flightpath: Where do you fit in with this trend? What does it mean to the style industry as a whole?

Meghan Cross: The front seat at Fashion Week is no longer a coveted spot where one person can sit and set the trends. Susie Q in Idaho with a huge Twitter following can just as easily convince her friends that floral denim is the next best thing. That’s what StyleCaster and Style to the People is all about!

Flightpath: What do you love most about being in the style/beauty business?

Meghan Cross: There is so much budding creativity buzzing about the business – from visual gurus and stylists to designers and every editor in between – that I’m constantly stimulated and entertained. (Plus, at StyleCaster’s HQ, I’m always surrounded by experts who can give me some very helpful tips on a far-too-regular basis!)

Interview: Meghan Cross of StyleCaster

StyleCaster recently had a makeover enhancing their news site and social hub for the fashion and beauty community. We interviewed Meghan Cross, Director of Communications, about the new layout, trends and the philosophy behind StyleCaster as told by their fearless leader Ari Goldberg “At one time, content was king; but today, conversation is king.”

Back in the day you couldn’t wait until the latest issue of Vogue to come to your door step, find out trends for the upcoming season and plan accordingly for your fashion and beauty acquisitions.  Nowadays, it just seems like you can get up to the minute news, trends and fads within seconds, catching yourself saying, “Ugh, that was so 20 seconds ago. I’m all about neon right now!”

Meet one of the morning reads in the Flightpath office: StyleCaster.  Their mission? Bring “Style to the People.”  The site has undergone a recent makeover allowing the style community to easily interact with each other, bloggers and editorial staff, taking the power of content and conversation to the next level with a visual layout inspired by Tumblr and Pinterest. Flightpath recently checked in with Meghan Cross, Director of Communications at StyleCaster, to discuss the new and improved Stylecaster and how the site has become a social hub for the fashion and beauty community.

Flightpath: How did StyleCaster come about? Was there a specific inspiration, or a void you recognized in the online space?

Meghan Cross: Since day one, StyleCaster’s mission has been to bring Style to the People. What this means is, we empower people who are enthusiastic about style by giving them a platform where they can not only read content about the latest trends, but they can also be active members of the conversation.

Flightpath: What makes StyleCaster stand out from other sites?

Meghan Cross: With the new site that we launched last week, StyleCaster has become the first place where you can share and discover style alongside premium editorial content. People worldwide now have the opportunity to engage with everyone from bloggers and thought-leaders to designers and retailers in one style-centric environment: StyleCaster.com.

Flightpath: How would you describe the StyleCaster community?

Meghan Cross: The StyleCaster community is a growing group of 2.5 million unique monthly visitors who are engaged, plugged-in, and ready to talk style. They Tweet, Like, Digg, Pin, Poke, Check-in, and – most importantly – check-out what [others are] sharing on StyleCaster. And depending on what they think of those StyleCaster submissions, they Love.

Flightpath: You’re not only the “one stop shop for fashionistas,” but for beauty junkies as well with Beauty High.  Was that in the works from the beginning or was there a demand for more coverage in beauty?

Meghan Cross: StyleCaster introduced Beauty High about a year ago when we realized the appetite for it within our community. Fortunately, StyleCaster’s extremely insightful beauty team was able to create so much compelling content and conversation within the past year that Beauty High has now taken a digitally viral life of its own.

Flightpath: How did social media help you take the site(s) to the next level?

Meghan Cross: From the get-go, our savvy social media guru made sure to leverage our alert Twitter following to build brand awareness and drive readers to Beauty High, through everyday tweets via @StyleCaster as well as our weekly #StyleChat. Every Wednesday at 3pm ET, @StyleCaster hosts a virtual office hours to help you answer all of your style questions, using the hashtag #StyleChat. Given the success of this weekly dialogue (we’ve had everyone from @Bergdorfs and @JBrandJeans to @WhiteGirlProblems co-host!), we have @BeautyHigh kick off their own #BeautyChat this past Friday. Definitely jump in this week for fun tips and tidbits.

Flightpath: You recently held the State of Style summit – can you tell us about it and what you’ve learned from it?  Will you be holding more summits in the future?

Meghan Cross: Sure! StyleCaster held the inaugural State of Style Summit at 92YTribeca on February 7th, just in time to kick off New York Fashion Week. We worked closely with 92Y and Ford Motor Company to provide the counterpoint narrative to Fashion Week. The Summit united the industry’s most inspiring tastemakers, including Lauren Bush, Rebecca Minkoff, one of my professional role models, Tom Florio, and even my former Cornell Professor Van Dyk Lewis, in order to advance the conversation around new media and style. What we learned was that the industry needs a platform to converse. Both consumers and thought-leaders have a true appetite for open dialogues over one-way content. Believe it or not, we planned the entire event in 60 days, so it was exciting to say the least. And given the positively humbling feedback, we will most certainly hold our second semi-annual State of Style Summit in time to kick off September’s Fashion Week.

Flightpath: What is important for both brands and sites to understand about using new media to their advantage?

Meghan Cross: StyleCaster’s fearless leader Ari Goldberg always says, “At one time, content was king; but today, conversation is king.” This gem of a one-liner is what StyleCaster sleeps and breathes when we work with brands, bloggers, fellow publishers, and – of course – the everyday style enthusiast. The goal of StyleCaster’s new platform is to be the homepage of style, where you can have a sophisticated dialogue, with a tone set by our expert editors.

Flightpath: Do you see style and beauty as a breakout social media leader? Like what the automotive category was to television?

Meghan Cross: Style and beauty are visual industries, and if there’s one thing we’ve learned from the success of Instagram, Pinterest, StyleCaster’s recent launch, and even Facebook tagging, [it’s that] we all love some imagery. Online tools become viral phenomena if they’re visually-inclined, especially if they help us share pictures of the springtime neons our friends are wearing.

Flightpath: Thoughts on Pinterest, the Fancy or other similar user curated photo communities?  Seems like everyone has a heightened style IQ and are only getting more intelligent all the time.

Meghan Cross: That’s definitely the point! Communities where you can share your flare are what empower people to become experts, especially when there’s editorial content to set the tone for the conversation. What I like most about the new StyleCaster.com is that all submissions are ranked by popularity, as decided upon by everyone, so you can really determine what sticks in the style community in a very tangible way.

Flightpath: Where do you fit in with this trend? What does it mean to the style industry as a whole?

Meghan Cross: The front seat at Fashion Week is no longer a coveted spot where one person can sit and set the trends. Susie Q in Idaho with a huge Twitter following can just as easily convince her friends that floral denim is the next best thing. That’s what StyleCaster and Style to the People is all about!

Flightpath: What do you love most about being in the style/beauty business?

Meghan Cross: There is so much budding creativity buzzing about the business – from visual gurus and stylists to designers and every editor in between – that I’m constantly stimulated and entertained. (Plus, at StyleCaster’s HQ, I’m always surrounded by experts who can give me some very helpful tips on a far-too-regular basis!)