CASE STUDY
Converting Trials
to Customer Loyalty
B2C, HEALTH
Digital Strategy
Digital Marketing
UX/Web Design
SEM & Paid Media
eCommerce
The
Opportunity
Convatec is a leading global company focused on wound and skin care, ostomy care, and healthcare solutions for other chronic conditions. Their products and technologies service business imperatives in more than 80 different countries. Their digital communications connect healthcare providers and patients at all stages of their healthcare journey.
Since 2012, Flightpath and Convatec have partnered on a broad number of campaigns to generate brand awareness, introduce new products, acquire new customers and build brand loyalty.
The
Solve
A suite of digital services help Convatec improve patients’ lives, with focus on:
Overall digital strategy and executional support
Maximizing product sampling and lead generation
Educating and building community via social media and other channels
Optimizing website value and impact
How and Why
The core of our efforts is a long-running paid-search-powered product sampling campaign that targets new customers with a goal of introducing Convatec’s products and converting patients into long-term customers. Our highly optimized paid search ads combine with high-converting landing pages and close communication with Convatec’s internal lead scoring team to achieve outstanding results year after year.
Over time, our efforts to reach patients and health care providers on behalf of Convatec and its global subsidiaries have expanded to include:
- High value social media content, communications and platform stewardship
- Creation and deployment of educational materials including digital video
- Paid digital media campaigns around ecommerce, mobile app deployment and new product launches
- Content, design and analytical support to maximize website business value
