CASE STUDY
It’s What’s on the
Outside that Counts
B2C/B2B, HEALTHCARE
Digital Strategy
Digital Marketing
UX/Web Design
SEM & Paid Media
eCommerce
The
Opportunity
ConvaTec is a global company with products and technology that focuses on wound and skin care, ostomy care, and other chronic conditions. Their company and website serves business imperatives in more than 80 different countries. The ongoing digital needs highlight two main opportunities:
Effectively connect with diverse audiences and medical needs
Drive sales of products to help manage medical care
The
Solve
ConvaTec focuses on products and technologies that improve the lives of patients with chronic conditions. Our digital communications aspire to connect with people at all stages of their health care journey, including health care providers.
The solutions we provide for ConvaTec focus on four areas of connection: awareness, trial and loyalty.
Website
Tools & Calculators
Videos
SEM
How and Why
Awareness
ConvaTec offers education, product info and other support for those with chronic medical needs. Our first step was building a global website that encompassed all they had to offer for their audience. Programmatic display ads, SEM, and a well-implemented SEO strategy currently drive users to the site as a first push for awareness and brand recognition.
Trial
The next round of communication is an ongoing sampling program that allows customers the ability to test new items, which is especially useful for those who are facing these needs for the first time. The sampling is advertised via paid search and display ads, and also creates lead gen opportunities for further outreach.
Loyalty
Me+ is a connected ConvaTec website that offers information specifically for those with an ostomy. The advice, shared stories, etc. make it feel more like a community, and reaches people at all points of need. This has also become a platform for product information, looping back to awareness and trial where applicable.
