Flightpath was recently named to iMedia’s list of 25 East Coast Agencies to Watch. It’s something that has us both excited and humbled.
We thought it was important to talk about this list not because of our inclusion, but because it’s never really about the agency – it’s about the client. The fact is, we have some clients – we can’t name names for fear of blushing – that are extraordinary. It’s the truth. Like, freaking great clients at what they do and what they don’t.
Let me give you three on both sides.
What They Do
- Define expectations in measurable, but not constrictive or limiting, ways. Pushing the envelope higher is easier when you know how much altitude you have to fly with.
- Make it fun by sharing in and appreciating the passion we have for their business. Our projects are collaborative – that’s where the real joy and excitement of creating something viable and original is most fully realized.
- Know the reality that digital marketing and social media are dynamic as they are fraught with unexpected detours. Smart strategy, intuitive SEO/SEM planning, elegant design, and imaginative copy all help keep the bad stuff from happening; but the “state of new” can be harsh if going it alone. Our clients would never let us feel we’re alone!
What They Don’t Do
- Shy away from being honest with their opinions. We love feedback and the process of refining an idea until it’s the best it can be.
- Keep things close. They partner with us like a…partner! We get to sit, occasionally, at the big person’s table – and that adds cred to us all.
- Assume we are always tireless, always available, and even assume other clients don’t exist. What these wonderful clients only assume – what they know is true – is that we share a mutually passionate commitment.
So, we love being able to share with our clients and readers this wonderful news about being an agency worth watching. But we also think it’s just as important to thank our clients, and note what makes them great.