Monthly Archives May 2015

The Future of Phhhotos

We’ve said it before but we’ll say it again, everything is in motion. And when it comes to photography, RIP to the standard still shot. Many have coined 2015 as “The Year of Video”, but we’re thinking it’s the year of motion and the end of the one-dimensional way we consume images.

With GIFs still owning the Internet and 360 degree photos coming to the forefront, we explore a two apps that are visual pioneers in the realm of putting pictures in motion: Phhhoto and Fyuse.

 

Phhhoto

Though the name leaves something to be desired, this addicting app snaps four photos in succession and pastes them together to produce a hilarious/inspiring/creepy looped GIF. Early adopters included the celebrity likes of Katy Perry and Miley Cyrus.

Not the photography type? No problem, Phhhoto has the most awe inspiring discover page appropriately known as the “Wow” tab. Sign up to start creating or just for a dose of daily inspiration: http://phhhoto.com/

In the meantime here are a few of our favorite Phhhotos:

 

 

Fyuse

Meet the app that lives in the grey area between a video, a photo and a GIF. This “Spatial Photo” app allows you to capture images in a sharp 3D picture. Petapixel explains that on Fyuse you, “capture a dynamic photo by moving your phone around during capture, and viewers will be able to explore your 3D photo by tilting their phone in their hands.”

From landscapes to #ootd (Outfit of the Day) images, Fyuse has the potential to capture & share life’s moments in an amazing way that transcends 2D pictures. Get started with Fyuse now: https://fyu.se/

Here are a few of our favorite Fyuse posts:

 

 

 

 

 

The future of photography is coming into focus and it’s sure to include movement, depth and endless creative opportunities. It’s safe to say, we’re excited!

The Significance of Emojis in Brand Marketing 😃

When cell phones first came out over thirty years ago, no one could have ever predicted how vital they would be in marketing, let alone our daily lives! The same can be said about major social platforms, such as Facebook and Twitter. With this in mind, we’re taking a look through our marketing microscope; is it possible that Emoji’s share the same fate of marketing success as the aforementioned? From cell phones, to social platforms, is there a future for this “social expressionism” in brand marketing? Here we examine how brands utilize Emojis across different social platforms to engage with their target audience.

Brands are successfully coming out with their own campaigns using emojis and impacting social media in new creative ways, keeping brands ahead of the pack (credit shirley)! According to The Guardian Magazine, “This allows brands to “communicate with their target audience, to infiltrate their mobile phones, to demonstrate that they are on top of the latest communications trends, and also to convey messages in elegantly simple ways.

 

Bud Light: Twitter & YouTube

 

https://www.youtube.com/watch?v=Jk6KkzElqCM

 

 

GE: Tumblr

 

PETA: YouTube

 

 

Admit it- you use emojis on a day-to-day basis. Whether it’s on your phone via text, Snapchat, Twitter or Instagram; it’s undeniable how universal the emoji language has become. Now that brands have jumped on this bandwagon, what does this mean for the future of emojis?

For starters, expect to see more branded emoji keyboards available for download on your phone. Emoji’s will also appear in your search engine and vice versa, your search engine will be able to read emojis:

 

 

Actual Website URL’S will have emoji’s in them:

Coca cola

 

And if we peer into our marketing telescopes, perhaps there is a future for emojis on a lexical scale? Or maybe they will finally come out with the taco emoji!

Social Media Builds Hype for #MayPac

Mayweather vs Pacquiao

I’ll admit I’m Flightpath’s biggest boxing fan. I attend weigh-ins and fights. I’ve had the opportunity to interview famous boxing personalities. I even have a collection of autographed boxing gloves. Heck, I’ve got boxing gloves on my business card (It’s quite a conversation starter).

Continue reading “Social Media Builds Hype for #MayPac”