Monthly Archives April 2023

Principles of Building Digital Performance KPI Metric Dashboards for Non-profits

Metric Dashboards for Non-profits

Non-profit organizations rely heavily on digital performance metrics to measure the success of their online campaigns and outreach efforts. However, many non-profit organizations struggle to keep up with the disruptive impact of the data revolution and the challenges posed by fragmented customer experiences. 

To combat this, building efficient digital performance KPI Metric dashboards is increasingly important to better understand your audience’s behavior and preferences, including their interests, giving habits, and financial situation. 

To fully leverage the benefits of digital performance dashboards, it’s essential to have a solid understanding of the principles behind them. This blog post will explore the key principles of building digital performance KPI metric dashboards for non-profits, providing actionable tips and insights along the way. 

Key Metrics and Data Points

kpi metric dashboard for non profits


Organizations can quickly understand their constituents and monitor trends with the correct use of dashboards. One of the key benefits of dashboards is their ability to facilitate faster learning and drive impact. An effective dashboard will provide clear insights into donor behavior and needs, allowing them to make data-driven decisions and improve their overall performance. 

When building a dashboard, it’s important to choose relevant KPI metrics for your audience to avoid overwhelming them with too much data. Keep in mind that the purpose of the dashboard is to quickly convey insights and drive action. To provide more context, consider contextualizing your metrics with ancillary visualizations and include external data points. 

Metric Dashboards for Non-profits


This will help your audience better understand the metrics and their impact on the overall campaign. Summarizing financials in a clean and clear view is important to ensure that everyone is on the same page when it comes to budget vs. actuals.

The ability to filter down to specific attributes is also important to drive insights. This will allow stakeholders to hone in on specific areas of the campaign and understand what’s working and what’s not. Don’t forget about operational dashes for quality control to ensure that your campaign is running smoothly. Lastly, keep in mind that different stakeholders have different needs, so it’s important to create different dashboards for different audiences.

Create Effective Dashboards

Metric Dashboards for Non-profits

Source: Funraise

Create effective dashboards that truly serve their purpose. First, ask yourself who the dashboard is for and what its purpose is. This will help determine the appropriate combination of charts and numbers to use. Remember to avoid burying data with too many views, as this can quickly become overwhelming. Instead, limit data in one view and ensure that it relates to the insight needed. 

It’s also important to experiment, iterate, and solicit feedback when creating dashboards. This ensures that they are constantly evolving to meet the needs of the audience. Collaboration is key when creating dashboards, so don’t overestimate its importance. By working together, you can create a dashboard that truly drives impact.

Identify Your Needs

In order to create effective dashboards, it’s important to identify your needs. This includes understanding your audience and identifying the most important metrics for your organization. It’s also crucial to address gaps in data that may be needed and align visualizations with the story you want to tell. When organizing your dashboard, it’s important to make it user-friendly and decide on the appropriate number of views. 

Source: WHO Financial Statements

You should consider how you want to summarize financials and the importance of operational dashes for quality control. Different dashboards may be needed for different stakeholders, so it’s important to keep that in mind as well. Experimenting, iterating, and soliciting feedback can also help improve the effectiveness of your dashboard.

Final Thoughts

Dashboards play a critical role in helping organizations make data-driven decisions and drive impact. It’s important to understand the behavior of your audience and identify the most critical metrics to include in your dashboard. By limiting data in one view and ensuring it relates to the insight needed, you can avoid burying important information and create a user-friendly experience.

Experimentation, iteration, and collaboration are key components in creating an effective dashboard. Soliciting feedback from stakeholders and testing different visualizations can lead to better insights and more impactful decisions. Additionally, aligning visualizations with the story you want to tell and organizing the dashboard in a clear and concise manner can make it more impactful.

Dashboards are essential for organizations looking to make data-driven decisions and drive impact. By following these best practices and continually refining your approach, you can create effective dashboards that provide critical insights and drive success.

How Brands are Boosting Sales and Engagement Rate with Whatsapp Ads

Engagement Rate with Whatsapp Ads

The need to be present as a brand across all major channels is key to reaching potential customers. WhatsApp ads in particular have the ability to reach customers globally. Its main objective is to connect with customers and increase conversions.

So how do you know if advertising WhatsApp is right for your brand? Below we explore ways brands are using WhatsApp Ads for customer reach in order to help you decide whether or not to implement them.

What is WhatsApp Advertising?

WhatsApp falls under the arm of Meta, and the opportunities that exist within the platform are designed to be used as an extension of ad campaigns across Facebook and Instagram. WhatsApp ads, also known as Click-to-WhatsApp ads, feature CTA buttons within Facebook or Instagram ads. 

These buttons redirect users to a WhatsApp chat where they can chat directly with a business representative and learn more about the product or service. The landing page for these ads is on WhatsApp and can be in the form of videos, single images, or carousels. 

Audiences from Facebook & Instagram are merged with WhatsApp. This tends to result in more leads and territory scouted. The ability to control audience targeting via Facebook Ad Managers allows for improved messaging to converse directly with your audience.

Promote Products with Messaging

WhatsApp’s main objective includes promotional messages to capture the user’s attention and encourage them to take action. To achieve this, message templates frequently utilize emoticons, exclamation marks, and vivid visuals.

KiKUU, an online vendor, employs various multimedia elements such as images and call-to-action buttons in their lively WhatsApp marketing messages to announce their sales. They have included a click-to-store button in the messages, which makes it easy for users to access their website and purchase products on the go.

Engagement Rate with Whatsapp AdsEngagement Rate with Whatsapp AdsEngagement Rate with Whatsapp Ads

They observed a 70% higher open rate for WhatsApp messages and a 60% boost in sales via the channel in just one week during an experiment conducted by them. An experiment divided their target audience into two groups to evaluate the effectiveness of WhatsApp campaigns versus Facebook Messenger advertisements. 

Boost Brand Loyalty and Enhance Customer Engagement

Snocks, a German e-commerce company, implemented a WhatsApp strategy to enhance their customer engagement and support. They utilized WhatsApp’s Business API to create automated messages that provided customers with order updates and delivery information. 

Snocks included a customer service feature that allowed customers to ask questions or provide feedback via WhatsApp, which increased their customer satisfaction and retention.

To increase their reach and effectiveness, Snocks also utilized WhatsApp for marketing purposes. They created a broadcast list of opted-in customers and sent them targeted promotions and discount codes via WhatsApp. 

They had the ability to personalize their messages and increase the relevancy of their marketing efforts, thus, resulting in higher conversion rates and increased revenue. Snocks was able to establish a more direct and personal communication channel with their customers, leading to higher customer engagement and satisfaction.

Whatsapp Ads for Revenue Growth and Improved Customer Service

Segari, a Malaysian-based brand, used WhatsApp to enhance their customer service and engagement. They provided customers with the option to order food and make reservations via WhatsApp, which helped to simplify the ordering process and increase customer satisfaction. 

Segari also utilized WhatsApp to provide customers with real-time updates on their orders, such as preparation time and delivery status, which helped to improve their overall experience.

To increase their reach and engagement, Segari also used WhatsApp for marketing purposes. They created a broadcast list of opted-in customers and sent them promotional messages and offers via WhatsApp. By personalizing their messages and making them more relevant to their customers, Segari was able to increase their conversion rates, drive more revenue, and establish a more direct and convenient communication channel with their customers.


The use of WhatsApp ads as a marketing tool has proven to be a game-changer for businesses looking to accelerate growth and engage with customers in a more personal way. With the ability to deliver personalized messages, real-time updates, and convenient ordering options, companies can provide a top-notch customer experience that leads to higher satisfaction and loyalty. 

By garnishing their marketing efforts with creativity and personalization, businesses can spice up their customer service and drive revenue growth. Overall, WhatsApp ads are a valuable addition to any company’s marketing strategy, providing a flavorful and engaging communication channel with customers.