The need to be present as a brand across all major channels is key to reaching potential customers. WhatsApp ads in particular have the ability to reach customers globally. Its main objective is to connect with customers and increase conversions.
So how do you know if advertising WhatsApp is right for your brand? Below we explore ways brands are using WhatsApp Ads for customer reach in order to help you decide whether or not to implement them.
What is WhatsApp Advertising?
WhatsApp falls under the arm of Meta, and the opportunities that exist within the platform are designed to be used as an extension of ad campaigns across Facebook and Instagram. WhatsApp ads, also known as Click-to-WhatsApp ads, feature CTA buttons within Facebook or Instagram ads.
These buttons redirect users to a WhatsApp chat where they can chat directly with a business representative and learn more about the product or service. The landing page for these ads is on WhatsApp and can be in the form of videos, single images, or carousels.
Audiences from Facebook & Instagram are merged with WhatsApp. This tends to result in more leads and territory scouted. The ability to control audience targeting via Facebook Ad Managers allows for improved messaging to converse directly with your audience.
Promote Products with Messaging
WhatsApp’s main objective includes promotional messages to capture the user’s attention and encourage them to take action. To achieve this, message templates frequently utilize emoticons, exclamation marks, and vivid visuals.
KiKUU, an online vendor, employs various multimedia elements such as images and call-to-action buttons in their lively WhatsApp marketing messages to announce their sales. They have included a click-to-store button in the messages, which makes it easy for users to access their website and purchase products on the go.
They observed a 70% higher open rate for WhatsApp messages and a 60% boost in sales via the channel in just one week during an experiment conducted by them. An experiment divided their target audience into two groups to evaluate the effectiveness of WhatsApp campaigns versus Facebook Messenger advertisements.
Boost Brand Loyalty and Enhance Customer Engagement
Snocks, a German e-commerce company, implemented a WhatsApp strategy to enhance their customer engagement and support. They utilized WhatsApp’s Business API to create automated messages that provided customers with order updates and delivery information.
Snocks included a customer service feature that allowed customers to ask questions or provide feedback via WhatsApp, which increased their customer satisfaction and retention.
To increase their reach and effectiveness, Snocks also utilized WhatsApp for marketing purposes. They created a broadcast list of opted-in customers and sent them targeted promotions and discount codes via WhatsApp.
They had the ability to personalize their messages and increase the relevancy of their marketing efforts, thus, resulting in higher conversion rates and increased revenue. Snocks was able to establish a more direct and personal communication channel with their customers, leading to higher customer engagement and satisfaction.
Whatsapp Ads for Revenue Growth and Improved Customer Service
Segari, a Malaysian-based brand, used WhatsApp to enhance their customer service and engagement. They provided customers with the option to order food and make reservations via WhatsApp, which helped to simplify the ordering process and increase customer satisfaction.
Segari also utilized WhatsApp to provide customers with real-time updates on their orders, such as preparation time and delivery status, which helped to improve their overall experience.
To increase their reach and engagement, Segari also used WhatsApp for marketing purposes. They created a broadcast list of opted-in customers and sent them promotional messages and offers via WhatsApp. By personalizing their messages and making them more relevant to their customers, Segari was able to increase their conversion rates, drive more revenue, and establish a more direct and convenient communication channel with their customers.
The use of WhatsApp ads as a marketing tool has proven to be a game-changer for businesses looking to accelerate growth and engage with customers in a more personal way. With the ability to deliver personalized messages, real-time updates, and convenient ordering options, companies can provide a top-notch customer experience that leads to higher satisfaction and loyalty.
By garnishing their marketing efforts with creativity and personalization, businesses can spice up their customer service and drive revenue growth. Overall, WhatsApp ads are a valuable addition to any company’s marketing strategy, providing a flavorful and engaging communication channel with customers.