How and Why
The culture of food and family is meant to be shared. When we dove deep into the
Goya heritage, we found true emotional currency not just in the rich culinary traditions
but also in the desire to share these traditions with the world.
We built a comprehensive online recipe catalog to drive repeat visits and encourage
product sampling. Images of delicious delicacies cater to digital appetites, and
quick ’n easy recipes help household chefs find tonight’s mealtime inspiration.
A mobile site packages useful information-recipes, product details, and interactive
shopping lists for busy, on-the-go users. Promotions, coupons, and contests offer
enticing rewards and drive traffic to all digital hubs.