Digital inventiveness continues to rewire and rewrite the way business gets done. Social and mobile platforms today add value to a rich and never-ending emotional connection between people and the brands they love.
This reality is emotional currency
Campaigns that connect on a human "difference-making" level make a true impression. So at Flightpath, real client value begins with discovering compelling insights into human nature:
Linking these sentiments to the heart of the brand is the true foundation of emotional currency. This is how we leverage the digital landscape's true connective value.
We use it to cultivate long-term emotional relationships
Competition is fierce in the digital world. Brands lure consumers with tempting offers, coupons, and promotions at nearly every click.
But brands that anchor their offerings with an emotional connection thrive in a competitive digital landscape. Customer loyalty is just one of the many values of emotional currency.
We share the emotional experience of being human
Real value is in real connections, and consumers always have the final say in what’s genuine. Creating emotional currency is a richly affirmative way to show your consumers you really get them.
We create campaigns that forge a connection through a range of compelling visual language, artful messaging, and charm. It isn’t rocket science, but it is emotional sensitivity.
- Founded in 1994
- Creative digital agency
- Located in NYC's Flatiron District
- Privately held
Flightpath applies a strategic-creative marketing plan to every initiative, achieving client goals with a custom blend of our core competencies:
HONORS & AWARDS
We left nothing on the table when our work on TransitChek.com won the 2013 WebAward for Best B2B Website from the Web Marketing Association.
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Flightpath scored the extra point when our high school sports app for MSG Varsity won a Silver Award from the 2013 W3 Awards.
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We celebrated HomeAgain's one millionth pet reunion by winning the 2012 WebAward for Outstanding Website for our Picture a Million interactive pet gallery.
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We love being named to a list of great agencies creating digital and social with real business impact — because we love getting it done for our clients.
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