06/06
With ever-increasing traffic coming from mobile devices, potential clients often ask what they can do to create a more mobile-friendly website. Here at Flightpath, we create a lot of mobile content including apps, and sites with responsive design that scale to whatever device a user is viewing the content on. At BDI’s recent Mobile Leadership …
06/04
Historically business video has mostly been a stepchild (or worse) of brand and consumer agency culture. That has all changed. Today, given the accessibility of amazing content creation and editing tools and even more amazing and widespread talent, business video has emerged as top tier content.
05/22
…if the FTC takes action it will be against a brand, most likely not a blogger. As a marketer this could not only cost you thousands in fines from the FTC, but would jeopardize your relationship with your client. Understanding FTC guidelines is essential to protecting your agency, your client and also the consumers who you are marketing to.
05/08
We just released our best practices for brands on Pinterest! Here is a sneak peak at the whitepaper, and top tips to ensure your brand is getting the most out of Pinterest.
04/30
Today, even with all the big data abounding, brands know you behaviorally. Think about it, only by your actions, purchase patterns, click throughs and by the perks they throw your way. Few brands (or the people who manage them) know you emotionally or get you empathetically.
04/24
If your grandparents looked like they crawled off a Clairol box, then congrats on hitting the genetic lottery. For the rest of us, stock images showing perfect people in perfect families just aren’t relatable. They also just don’t work well on social and here is why…
04/18
Ron Johnson the celebrated former Target, Apple, and now J.C. Penney executive clearly understood the above un-attributed law of change and went all in anyway. So why didn’t Mr. Johnson’s strategy of getting rid of the hundreds of coupon and discount offers with everyday low price (EDLP) work, as well as, dramatic and fundamental changes …
Social Media Marketing: 2013 Trends & Best Practices
Facebook Marketing Strategies
Pinterest Marketing Strategies
Creating Real Client Value through Emotional Currency
ShopSocial: Emerging Social Media Trends &
Their Effects on Consumer Behaviors
24/Seven Why Candy Culture Fell in Love with Social Media
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