Flightpath: Strategic Interactive Communications

Digital Marketing Trends

Digital Insight is Flightpath’s content-rich platform featuring original and compelling work across a range of important online marketing trends.

Digital Insight approaches digital behavior and all of the continuous changes like an anthropologist looks at a big dig.

You have to be in with the raw material to get anything out—but making sense of what you see and what you find is really exciting!

Welcome to DI. Hope you dig it!

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Current Trends and Best Practices in Search Marketing

Get answers to your SEO questions in this compelling presentation developed by our seasoned strategists. Learn the what, when, why, and how of launching a successful SEO campaign in a competitive market.

Posted on January 20, 2010 | Email |

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Food & Beverage Online – Trends, Tools, and Best Practices

Use social media to capitalize on food’s natural role as a central component to interaction and relationships. See how to develop simple web design to focus your food brand as part of a healthy way of life.

Posted on November 13, 2009 | Email |

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Best Practices for Promoting Your Brand on Facebook

With more than 300 million users and great tools for brands, Facebook is an obvious place for brands to start engaging with their audiences. Get the top 5 practices for using Facebook to promote your brand in this easily digestible article that you can start using immediately.

Posted on November 11, 2009 | Email |

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Non-Profit Web Design – Trends, Tools, and Best Practices

Learn how to design websites to increase user engagement and interaction and take measures to personalize design and interaction for each user depending on how they interact with the site. This is a must-read for non-profits that want to increase donations!

Posted on June 5, 2009 | Email |

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Good Tweet vs. Bad Tweet

Learn the key characteristics of a good tweet and a bad tweet so that you can communicate with your audience in short, interesting bursts of information users can share quickly and easily on your behalf.

Posted on May 11, 2009 | Email |

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Mobile Web – Research and Best Practices

Get the latest data on who uses which mobile devices and learn how to develop usable, valuable mobile-browser websites that incorporate best practices for design, SEO, and information architecture.

Posted on April 27, 2009 | Email |