Cable call centers and the frontline Customer Service Representatives (CSRs) who service them have many responsibilities. Flightpath’s solution for Showtime was to develop and launch a game-based portal to engage, inform and motivate CSRs to learn more about their programming and special events. Simply put, breaking through the noise and garnering greater share of attention for Showtime’s excellent and dynamic line-up was the goal.
ShoPlace.com delivers on this premise, delivering a range of up-do-date, swappable incentive-based games and info that provide real value to reps month after month.
Playful arcade-style, trivia and instant wins games only scratch the surface of the customer service usefulness, sales impact, utility, engagement and fun delivered at ShoPlace.com. Games are updated quarterly to capitalize on new Showtime programming. Rich content, associated sales tools and info and input from CSRs themselves round out site offerings.
Since our successful launch, we’ve launched a series of ShoPlace portals customized for many of America’s leading cable and satellite companies.
How and Why
Showtime is an exceptional brand and platform. We saw ShoPlace as an ideal channel to capitalize on their B2B needs but in a fun and friendly B2C kind of way. CSRs are used to getting “stuff” from vendors, but rarely are they the focus of their own targeted media, let alone programming-themed games and contests.
Since our launch, the qualitative response has been tremendous and the engagement/participation numbers far superior to client expectations.