One of the most compelling means of communicating online is to effectively leverage the power of video. At its essence, this form of digital communication is simply the application of technology to the age-old story telling process. It’s direct, emotional, impactful, and entertaining.
Flightpath’s seasoned production team creates all kinds of purposeful videos for use on websites, social media and beyond.
A product or concept that might be difficult to explain via text or images can often be easily demonstrated in a short clip.
Keeping it simple is relatively simple — know your audience and keep the message short. Be sure to include a good voice over for multi-tasking viewers who may not have their eyes on their screen at all time. And get to the point – quickly. Use of smart meta data and descriptions will ensure your videos are found, watched and shared.
Every day people watch hundreds of millions of hours on YouTube and generate billions of views. But in early 2015, Facebook established itself as a serious rival when video posts on the platform overtook YouTube video posts.
Click the thumbnails below to view some recent videos created at Flightpath.