Digital
Strategy

Benefit from the prospect of change

Everyone Gets Digital

It’s the truth and a real human point of view in helping brands and companies engage people by cutting through what doesn’t matter and focusing on what does.

All organizations have the potential for telling their story with greater clarity and more compelling, artful engagement.

How and Why?

The relevance and accessibility of digital media crosses generations, work functions, cultural boundaries and more
Integrated, cross platform functional, visual and copy consistency delivers a multiplying effect.

Starting with a clear understanding of your audience, Flightpath’s digital strategy process model results in a framework for how to tell your story in a logical sequence in order to achieve optimal results.

Content Strategy

Great content drives online success and Flightpath’s strategic creative approach to content marries engaging creative to clearly defined business objectives. Results can be transactional and/or transformative - generating sales/conversions or provoking bona fide behavioral changes.

A variety of inputs provide a framework for developing insights that inform our digital strategy and positioning:

Competitive Analysis
Audience Research
Social Listening
Website Analytics
Sales Figures
Customer-Specific Data
Tech Landscape
Stakeholder Insights
Global Issues
Search Engine Research

Identifying Proper Platforms

As multi-channel communication opportunities proliferate, identification of the appropriate networks and platforms has become a core element of a smart digital strategy. Target audiences, features/functionality, technology, interoperability, and reporting are just some of the considerations we look at when identifying the right digital platforms for organizations to ride.

What Does ‘Better’ Look Like?

A purposeful measurement plan defines meaningful goals, targets, segments and KPIs.

Starting with a clear understanding of business objectives, we articulate the ways and means to track online performance through our proprietary Optivista™ reports.

Flightpath’s data measurement methodology identifies what channels are truly performing, where to find the greatest cost efficiencies, and what impact digital campaigns are truly making on your operations.