Digital
Marketing

Real digital relevancy & lively measurement

Strategic Planning and Execution

Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Flightpath’s core digital marketing services and channels include:

Strategic Campaign Planning
Organic SEO
Search Marketing / Pay Per Click
Contextual & Display Advertising
Email Campaigns
Testing & Optimization

Digital Campaign Planning

Behavioral? Transformative? Transactional? What are your campaign goals and who’s in your targeted audience? What are the budgetary parameters? Where are areas of opportunity? How do we measure success?

Asking these questions at the outset of any campaign enables us to craft a measurable effort that achieves real results.

Search Engine Optimization

Search engine optimization (SEO) naturally enhances your visibility within search engines. Used alone or as part of an SEM initiative, SEO effectively helps you make connections with interested consumers.

Our internal process begins with an Optivista™ report, which gives your business a full view of all the SEO obstacles and opportunities available. We begin developing a customized solution from this preliminary benchmark:

  • Initial rankings
  • Competitive data
  • Link reputation
  • Recommended keywords
  • Keyword rankings

Use SEO to build a web presence buzzing with traffic truly interested in your business. Our team of talented SEO analysts, developers, and copywriters work under the hands-on direction of our senior strategists.

Search Engine Marketing/
Pay Per Click

A strong search engine marketing campaign (SEM) ushers in new business frontiers. By driving relevant traffic to your brand’s platforms, opportunities for new conversions arise with the potential of immediately impacting sales and creating long-term relationships.

Our team devises an SEM campaign garnered from best practices principles and industry perspective:

  • Strategic search engine selection
  • Comprehensive keyword research
  • Practical bid strategy
  • Engaging PPC creative
  • Relevant landing pages

SEM campaigns produce highly measurable results. Throughout the initiative, we fine-tune ongoing campaigns and employ rigorous A/B testing, continually maximizing ROI for our clients.

Contextual and Display Advertising

The most impactful advertising highlights products and services that consumers have already expressed interest in. Our contextual and display advertising campaigns – including remarketing – leverage user information such as search terms they’ve used and/or recent browsing activity for maximum impact. Options for campaigns executed via Ad Exchanges and Display Networks include:

  • Contextual Targeting
  • Interest Targeting
  • Direct Placements
  • Remarketing

Email Marketing

The low-risk, high-return investment of email marketing makes it a staple for most digital marketing plans. With a relatively low cost, brands can target and reach a large group of consumers with a relevant offer.

We have a fifteen-year track record producing email campaigns and are constantly evolving to match the fast-paced realm of digital business. We take a holistic approach to email marketing, enhancing your current strengths with our cross-functional capabilities:

  • Campaign research & refinement
  • A/B & multi-variate testing
  • Intelligent list management
  • Creative strategy & production
  • Acquisition opportunities

Give your consumers something to look forward to, every time they receive email from you. Fulfill their expectations and cultivate long-term relationships.

Testing and Optimization

Measuring performance is all in the details. We evaluate each campaign and isolate key elements to test:

  • Copy, creative, offers
  • Channels
  • Visual layout
  • Design elements
  • Functional elements
  • Recency, frequency, monetary factors

We find the optimal variables and fine-tune the campaign to maximize our clients’ ROI.