Maybe you don’t know where to start. Or maybe you’re tired of hearing about the need to update your buyer personas. But the truth is, we simply can't know enough about our audience. If your audience personas are based only on what you think you know about your customer, you will fall short of creating engaging content. Download our "How to Create a Purposeful Content Strategy" workbook to gain valuable insights on how to better research your target audience and create content that will inspire them.
In the this workbook, you'll learn how to:
Complete the "How to Create a Purposeful Content Strategy" workbook to learn how to: