<![CDATA[At Flightpath, we’ve been hard at work lately launching four new websites this month. We’ve had the pleasure of working with the Brain & Behavior Research Foundation, The American Committee for the Weizmann Institute of Science, Millennium Medical Publishing, and Goya Foods.
Our talented teams of designers, developers, and account executives have collaborated to produce final products worth checking out. Read on to hear about our latest projects and the challenges we met along the way.
Brain & Behavior Research Foundation
The Brain & Behavior Research Foundation is committed to alleviating the suffering caused by mental illness by awarding grants that will lead to advances in scientific research. The organization tasked us with telling their story with greater clarity, and more compelling, artful engagement. Their goal was to think of new and better ways to display information and to improve the donor flow on their existing site.
We began by conducting audience research and performing a content audit to ensure content supported goals, added value, and targeted the correct audience. We then developed 10 user flows, enabling us to group and prioritize content and site functionality according to the site’s most frequent visitors.
This informed the direction we took on the site redesign, with a modern visual interface and optimized touch points including page leads, video, navigation, and donation opportunities to drive engagement.
Our research led us to discover that users were primarily visiting the site to gather information on mental illness. Because of this, we worked to illuminate the compelling science and transformative research of the BBR Foundation through elevated online communications and a blog.
The modernized design and site architecture along with improved content development led to a highly immersive web and user experience.
The American Committee for the Weizmann Institute of Science
The American Committee for the Weizmann Institute of Science develops funding for and educates the public on the Weizmann Institute of Science, a research institution located in Israel.
We’ve worked to update their website using the Umbraco content management system in order to tell a better story, engage more people, and to facilitate donations.
Because the Committee’s work is so widespread, we concepted a site architecture that would establish a hierarchy with six different achievement buckets:
- Fighting Cancer
- Advancing Technology
- Enriching Education
- Protecting Our Planet
- Improving Health and Medicine
- Exploring the Physical World
We designed the corresponding iconography to help tell the story of the Committee’s ongoing solutions to the respective causes.
An important goal for the American Committee for the Weizmann Institute of Science was to simplify the fundraising process and to encourage more donations.
Donors prefer giving money when they know exactly where their donation will be going. Because the Committee’s causes were so differentiated, we created project-based fundraisers to bring clarity to each individual cause.
Project-based fundraising allows users to set up fundraisers in Crowdrise so users can donate to their project of choice — from cancer research to energy innovations. Project Toolkits walk users through the steps needed to support a cause that matters, then to invite friends and colleagues to join the cause through peer-to-peer fundraising.
The new site tells a compelling narrative that attracts donors and encourages cause-driven donations.
Millennium Medical Publishing, Inc.
MMP is a medical publishing company with more than 40 years combined experience in the publishing field, with a specific focus on hematology and oncology, and gastroenterology and hepatology.
We set out to design a responsive WordPress website that leads with content and offers a clean and simple user experience.
Site visitors select the issue they’d like to explore (Hematology & Oncology or Gastroenterology & Hepatology) then browse through content from the latest issue. Both sites make it easy to explore the magazine’s archives and supplements, with a simple navigation and straightforward display of articles.
We designed the new sites with the user in mind, so content can be consumed and discoverable on the MMP site.
The culture of food and family is meant to be shared. When we dove deep into the Goya heritage, we found true emotional currency not just in the rich culinary traditions but also in the desire to share these traditions with the world.
We built a comprehensive online recipe catalog
to drive social sharing, repeat website visits and encourage product sampling. We migrated Goya to the Umbraco CMS to allow for simple monthly updates by site managers. Images of delicious food cater to digital appetites, and quick and easy recipes help household chefs find tonight’s mealtime inspiration.
Additionally, we improved recipe and product backend architecture to encourage recipe/product cross referencing. The Goya experience packages useful information – recipes, product details, and interactive shopping lists for busy, on-the-go users. Vibrant social platforms, promotions, coupons, and contests offer enticing rewards and drive traffic to all digital hubs.
We’re pleased to have these websites completed and are excited for the projects to come. If you’d like to discuss a project with a Flightpath representative, feel free to reach out here