The number of social networks that offer advertising grows every day, and it can get confusing formatting ads for each specific platform. The bottom line: looks are everything. In order to get the best ROI on social media ads, your ads must have stunning, well-formatted images optimized to display on mobile and desktop devices.
Facebook does a great job of making specs available and easily accessible for Facebook and Instagram advertising. And why wouldn’t they? The better your ads look, the better they perform, and you’re likely to spend more money with their platform.
It’s a mystery why it’s so difficult to access ad sizing information from Pinterest, Twitter, and LinkedIn, but we’ve put together this handy tool to simplify the process. We’ve done the digging to get the most up-to-date information so you can bookmark this infographic and get to designing.
This cheat sheet was last updated April 2017.