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Tumblr for Brands: Pros and Cons of Tumblr Blogging Platform
BY Beck Delude, October 25, 2016
Clients often ask us for advice on which blogging platform is best and the answer is always the dreaded, “it depends.” Tumblr is great for consumer brands that can interact with and promote their products to the active Tumblr community, but it’s not always the best option. We’ve listed out the pros and cons below so you can find the best fit for your company.
Simplicity: If you’re looking to get started blogging immediately with minimal prep time, Tumblr is for you. You can set up a functioning blog in a matter of minutes using Tumblr’s premade customizable themes. There is great value in finding a project that doesn’t require tech or design help.
Cost: Tumblr is a free platform. They offer premium versions, ranging from $9 and $49, that give the user the ability to further customize, but the free version is sufficient for a great blog platform.
Community: This is perhaps Tumblr’s most valuable feature. Through joining Tumblr, you’re accessing a built in community, making it easier to grow an audience here than other blogging platforms. While you aren’t handed an engaged audience, you can garner subscribers, answer questions from readers and re-blog others’ content all from within the platform. Think of it as the Twitter for blogging.
Self sustainability: Tumblr allows you to schedule posts, eliminating the need for third party programs like Hootsuite and Virtue. (Goodbye weekend blogging!)
Analytics: Tumblr gives users the ability to connect their account to Google Analytics to monitor post effectiveness.
Mobile optimized: Mobile is everything, you know that by now. So it’s important to note that Tumblr has a high quality iOS, Android, and Windows app, meaning your blog is automatically mobile optimized.
Design limitations: Though Tumblr offers design customization for its themes, it is fairly limited. Tumblr isn’t for you if you have strict brand guidelines or a particular design team.
Functionality limitations: As we mentioned before, Tumblr is known for its simplicity. This can be considered a disadvantage if you want your blog to be more than just that: a blog. If you’re looking for plugins and widgets, Tumblr isn’t your best option.
Users must adapt to format: Tumblr has a specific formula that performs best on the platform. Light on the copy, heavy on the imagery, shareable stuff. Don’t expect huge success on Tumblr if you’re writing long form articles with no images. Users must adopt this technique and adapt their content accordingly to create engaging content on the platform.
Server dependant: Tumblr requires you to use the Tumblr server to host your blog, with no option to host using your own website’s software. This can be a security concern as well as a technological one. If Tumblr’s server goes down, so does your blog.
No room to grow: If you opt to use Tumblr, there’s not a ton of room for growth. If you don’t see a need for anything more than what Tumblr offers now, this isn’t an issue for you. If you’re a young business looking to eventually grow into an E-commerce site, or a small blogging team looking to grow into a publishing house, look to WordPress to host your blog.
So there you have it. We can’t tell you what blogging platform is best, but hopefully taking a look at the pros and cons with your brand in mind has helped you make an informed decision.4 people recommend this