As a digital agency that seems to always be working to capacity, it was somewhat of a struggle to get this all new Flightpath site launched (it’s the old story of the shoemaker’s children with holes in their shoes). But while we still shake out a few small lingering issues, I wanted to take a minute to note and appreciate the achievement.
We started with a competitive analysis – reviewing the best sites from the best digital agencies all over the world. Then, we thought long and hard about the story we wanted to express at Flightpath.com. Who are we as an agency? What are our core areas of expertise? What work did we want to share with visitors? How could we attract the best candidates for jobs here?
The SEO analysis, copywriting, design, video production, coding and QA stretched out over a considerable period of time but we always kept our eye on the ball. Contributions came from all over the agency. We’re super-proud of the end results and are already seeing our search rankings rise in Google as we bring our ‘soft-launch’ period to a close.
Of course, we realize that the launch of a new website is only the start of a storytelling arc and we’re already thinking of ways to change, enhance, improve and grow the site. Meanwhile, I’d like to express many thanks to our awesome clients who are a big part of the Flightpath story and kudos and congrats to the pros on our team on a job very well done.