It was great that Flightpath was included in New York Magazine‘s recent ‘Reasons to Love New York’ special edition. As a digital agency based in NYC, we love New York too and were pleased to be part of their roundup.
The reason? We were included in a piece about a Post-It Art ‘War’ between our agency and some of our neighbors on 25th Street. (See scanned clip below — this wasn’t published online). For better or worse, New York reported that our neighbors ‘won the war’ and they’re probably right. Those guys did a great job and showed a tremendous amount of creativity. But I’m really pleased with the way our folks participated. We basically started the whole thing, showed a ton of creativity and resourcefulness, and kept battling as the months went on. — These are all attributes that I consider part of our agency’s DNA. We’ll see how this progresses in the months to come.
Meanwhile, if you find yourself on 25th Street between 5th & 6th Aves, you may want to look up and see what’s happening in the windows in the middle of the block.