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[CASE STUDY] Digital Marketing Strategies To Drive Educational Enrollment

I recently had the privilege of speaking at the Social Media Marketing Forum for Educational Institutions about an enrollment marketing campaign Flightpath executed for Fairleigh Dickinson University.

At the event, presenters from Harvard Business School, Babson College, Cornell University, Elizabethtown College and Brandwatch imparted insights on how they’re using social media and digital channels to tranform educational institutions into brands, impact development and enhance student life.  Some of the more interesting educational marketing topics covered were social messaging apps like YikYak, social listening tools and crowd-funding.  

With the help of Jon Wexler, VP of Enrollment Management for Fairleigh Dickinson University, I presented specific details on how we leveraged a multi-channel digital approach to drive overall student enrollments, build a prospect pool for future remarketing, increase enrollments of acceptees (credit walker), and enhance student life & connections. 

Another component of our presentation outlined our gamification initiative, an iOS gamed called Mascot Rush that we developed to help engage prospective FDU students and increase applicant activation.

Check out the full case study presentation below to learn more about the campaign!