Traditionally, B2B marketing focused on product attributes and business value.  While great product features are key for selling, we cannot ignore the influence emotions play on buying decisions even in the B2B marketplace.

A recent study showed that personal value has 2x the impact business value does when it comes to making a B2B buying decision, with 71% of buyers claiming they will make a purchase if it has personal value.

howemotioninfluencesb2bbuying_businessservices

(Source: Kapost)

Here at Flightpath, we firmly believe in the power of emotions and storytelling.  We have a rich history of helping organizations create, connect or use emotional currency via digital channels to maximize potential and opportunities.  Whether it’s on your website, in a marketing video or even throughout your social media strategy, highlighting the personal value of a product can increase your chances of making a sale and strengthen brand loyalty.

Download our case study to learn more about how emotional currency is the key to staying relevant with your consumers in a highly competitive digital landscape.

 

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