If you have an interest in marketing online, then you have an interest in Pinterest. Pinterest provides an opportunity for brands to reach consumers in the golden moment when their intent to purchase is forming- as their boards of product images are growing.
Announce your arrival
Pinterest does not offer promoted content or advertising to brands yet. So how can a brand announce their arrival on Pinterest if not through ads? Here are 3 sure fire ways to jump start your Pinterest presence:
- A magic formula that is 2 parts Facebook and 1 part Pinterest. Create a Pinterest app on your brand page and support it with Facebook ads aimed at Pinterest users within your brand’s target demo.
- Email! What happens when you take an old fashioned email and insert ready to pin images? BOOM- pinning a plenty!
- Add Pin It! buttons to images on your website to remind visitors to share their fav pics on their own
Use awesome images
Want to be repinned? A perfect Pinterest image is 600 pixels wide. There is no maximum length on Pinterest, so aim for pins that are long. Images, taller than 800 pixels will stand out in the crowd.
Fill your brand’s boards with images beyond everyday product shots. Funny, beautiful and touching images have better odds at being repinned. Whether you are creating images for your pinboards or scouring the Internet for cool, repinnable images, chose high contrast images. Break out of the photo mold and create pins that include text, just make sure it is brief and bold.
Read the rest of our tips for marketing on Pinterest by downloading our latest white paper: Pinterest Best Practices for Brands 2013.