Business Insider reported over the weekend that Apple is interested in buying The Fancy. If Apple does buy The Fancy, this will be a nail in the coffin for Pinterest. While Pinterest may have the dedication of middle America, an Apple owned The Fancy will have the hearts and wallets of the affluent.
Why would Apple be interested in buying The Fancy and not Pinterest? Simple: The Fancy has a monetization strategy. Brands are able to promote products on The Fancy homepage, and customers are encouraged to add items to a shopping cart and buy directly through the site. The Fancy generates revenue for brands and itself; Pinterest does not.
While Pinterest has proven a great traffic driver, brands are ultimately interested in driving sales. The Fancy was designed with a dual purpose: to drive brand awareness and sales. Another Business Insider post reported that The Fancy is generating more than $10,000 daily in sales for the brands promoting their goods on the site.
Another great reason for Apple to purchase The Fancy is that both appeal to a higher income consumer willing to pay more for products with great design.
So, why should you as a marketer care about Apple’s acquisition of The Fancy? Months back, we contacted The Fancy and were advised that only a few brands per week receive email and homepage promotion.
At that time, there was a waiting period of a month to schedule a promotion. Once Apple purchases The Fancy, their already considerable traffic could potentially explode among the highly desirable wealthy, design conscious consumer and every brand will want to be promoted there.
If the brand you represent is interested in a promotion on The Fancy, we have a tip from The Fancy founder Joseph Einhorn: make sure you have “wicked” photos. According to Einhorn, photos on The Fancy are everything. Editorial style shots of your product will ensure good sales performance on the site.
Now is a great time to get the brand you represent in line for a promotion on The Fancy, and you will make your client look brilliant for being in early.