Last week, we had the pleasure of attending the Tech Munch conference in New York, where food bloggers, writers, editors, foodies and brands unite to learn about the ins and outs of food in the social media space. (And get to enjoy good food and check out a cooking demo or two. Perks!)
The relationship between food and social media is getting stronger and bigger than ever before. We previously wrote about the growing trend of food trucks and how they utilize Twitter to build their voice and communicate directly with their consumers. With events such as Tech Munch show how the two are becoming more and more intertwined.
At Tech Munch, panelists including Food Network, Bake Space (founder and organizer of the conference), Martha Stewart Living, J.M. Hirsch of The Associated Press and more stopped by to talk directly with bloggers about best practices, trends and how to survive in the social media age.
Above: A cooking demo with Alejandra Ramos of Always Order Dessert…and the delicious results.
With a whole day of discussions, there are 3 key things we’ve learned:
PSA for Marketing Executives reaching out to Bloggers
This was a topic that was brought up multiple times: Get to know your bloggers. All you have to do is read their blog since they typically share their personal experiences and latest finds. NEVER start an email with “Dear Blogger” or “Dear Miss or Sir,” because they will immediately hit the delete button or – even worse – the SPAM button. Make sure you have an understanding of what they are writing about, and approach them with your product accordingly. If you’re not sure, it doesn’t hurt to ask; they are human after all. The more personal you are in the approach, the easier it will be to form a relationship for potential partnerships.
Food Bloggers in the Making
Before you start your blog, make sure you have a clear and concise plan and a voice you want to portray to the public. The one piece of advice that holds true is to find your specialty and create a niche. When editors are looking for sources to cover a new trend, they are looking for those that specialize in that specific category. Make yourself stand out and become a brand so that they can come to you as an expert.
Pinterest, Yay or Nay
Pinterest is still on everyone’s lips and is growing rapidly. It allows the user to showcase his or her personality and ideas through imagery, and the perk is that the pins drive traffic back to the original source. Kate Gold, Social Media Director of Food Network, discussed how they share recipes, beautiful food images and even have curated boards from the community that dictate trends, such as comfort foods. Pinterest adds an element to your site and/or blog and allows the user to get a better picture of your personality and voice. Do you have to be on all platforms to appeal to everyone? No, but get to know your audience and where they are and you can decide from there if it’s the right move for you or your brand.