As most of us in this industry know, Google is always changing and tinkering with its products, from Gmail to Google+, and, often times, the company doesn’t even bother to tell us when changes have been made. (The nerve of some mega-powerful corporations!)
As a digital marketing manager, a large chunk of my time is centered on navigating and understanding Google Analytics, discovering insights and unearthing important data. Lately, several major changes have popped up in Analytics, which may impact the way we use it, as well as the information within. Here are four changes you should know about.
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