In the conclusion of our two-part interview (in case you missed part 1, you can find it here) with comic book artist and writer Ethan Nicolle, co-creator of Axe Cop and creator of Bearmageddon, we discuss his younger brother’s inevitable growing up and what that means for Axe Cop, why playtime isn’t much fun to talk about, and how Bearmageddon – an awesome mashup of B-movie horror, comic book action and smart comedy – still has heartfelt, real-life sentiment.
Flightpath: You mentioned in the commentary during the first Axe Cop trade paperback that at a certain point, Malachai is going to reach an age where he’s a little more conscious of the comic and he’s going to change, like all kids do. Do you think Axe Cop will continue through that, or do you see it coming to an end when the innocent way it’s created can no longer be?
Ethan Nicolle: Yeah, I don’t know. I think one fun aspect of Axe Cop has been that Malachai is constantly changing. Every time I talk to him to come up with new stories, he’s on a whole different kick. He’s grown up a bit more, he’s thinking about different things, his mind is rapidly developing. So I mean, even Axe Cop today is not the same Axe Cop he was two years ago when we created him. [Laughs] It’s fascinating to see Axe Cop mature.
I’m just kind of wide open to whatever. We probably will take a break here and there, and we’ve kind of been taking a break. I’m working on Axe Cop material I got from him back in April, I got a bunch of material for a new miniseries and stuff. So we talk on the phone maybe once or twice a month, and that’s about all we do together on it right now. It’s all me drawing all the stuff that we got.
Yeah, so I don’t know what comes next. We’ll feel it out. At some point we’ll go, “You know, this is kind of tired. So we should give it a rest or shut the door.”
Flightpath: The Internet can sometimes be an ugly place in terms of comments and people trolling. There’s a lot of positivity around Axe Cop, but I’m sure you get the occasional jerk. I’m guessing you can take it, but do you shield Malachai from that?
Ethan Nicolle: He hardly ever even reads comments. He doesn’t even get why people want to sit there and talk about it. Once an episode is done, he’s done and on to the next thing. A lot of people want to interview him, and he doesn’t say much when they interview him, because he doesn’t understand why you want to sit there and talk about it when you’re done.
He just sees it as playtime. So if you play with a kid, and then two days later you go, “Let’s talk about playtime the other day. What made you think about that? How’d you come up with that?” It’s like, “What? Why don’t we just keep playing? Why do we have to talk about it?” [Laughs] I don’t think that’s even on his radar right now.
There’s an occasional curmudgeon on the Internet that freaks out and writes a blog about how stupid Axe Cop is and how he hates kids, and the guy just usually looks so ridiculous. He just looks so miserable – the person that writes it is always a guy – he just looks so angry, you kind of feel sorry for him. And usually there’s always a big reaction from people defending Axe Cop, which is great, but not required. So I mean, it happens every once in awhile, but I’ve actually been impressed. I don’t know if we’ve had any trolls on axecop.com. I don’t think we really have. There’s been a couple of people who’ve used bad language and I just deleted the comment. But other than that, people have been really respectful and I’ve been really impressed.
Flightpath: As it’s gotten more successful, I’m guessing a whole other set of responsibilities have come your way – merchandising and marketing.
Ethan Nicolle: That’s one of the tough things. I can only put so much time into that. I might be able to accomplish more if I could clone myself. One thing that’s definitely helped has been that I now have a licensing company, Surge Licensing. They did all the licensing on the Ninja Turtles originally, and they’re huge Axe Cop fans, they love it. They’ve gotten a few things off the ground – they got a Halloween costume made, some tee-shirt deals, and the big thing that we got recently was Munchkin Axe Cop from Steve Jackson Games. It was really successful, and they said it was one of their bestselling Munchkin games. That’s been awesome.
My online store is something that started out of necessity. I was dirt poor, I had no job when Axe Cop hit. I had had two jobs, and I had been laid off from both in the same week, about a month earlier. It’s really what made me able to dive into Axe Cop as a job, because even though it was getting tons of exposure, no one was paying anything for it.
Flightpath: Is there any chance we might see Axe Cop action figures at some point?
Ethan Nicolle: We’ve come close a couple of times. You’d think at the point we’ve gotten, that you’re gonna see something. There’s nothing for sure right now, but I just feel like there’s gotta be eventually. I mean, it’s an easy action figure, right? [Laughs]
Flightpath: Just take one of the old C.O.P.S. toys…
Ethan Nicolle: Yeah, just take a C.O.P.S. toy, slap an axe in his hand. We’ve actually had fans make them, and one guy at Comic Con gave one to Malachai at our panel. He still has it and was playing with it at Christmas.
Flightpath: What have you found in terms of monetary support from people who read your comics online? I noticed you have a college fund for Malachai.
Ethan Nicolle: You know, I’d have to talk to my dad, because he gets all the money directly for Malachai on that. I could always check, but I just never do. I don’t think it’s a ton, but it’s a little bit of money here and there. On Bearmageddon I put up “donate and get a free wallpaper,” and I’ve actually been impressed. They have the option of $1, $5 or $10, and the majority have been $5 and $10 donations. That’s really impressed me. We’ve probably had around 50 donations, and most of them have not been $1. There’s a thankfulness that people have online. A certain group are very kind.
Flightpath: And what comes next for Axe Cop?
Ethan Nicolle: There’s a third volume of Axe Cop coming out – I think it’s at the end of February – so I’m looking forward to that. It’s another collection of the online stuff. And then the new Axe Cop miniseries, which I’m working on right now, starts coming out in July. It’s called Axe Cop: President of the World, and it’s funny because we didn’t plan it out, but it’s going to be during the election. [Laughs]
Flightpath: You also have Bearmageddon going right now, and I’m curious how you approach creating a webcomic like that, because it’s one continuous story and not standalone stories.
Ethan Nicolle: It’s actually a script that I wrote. So I wrote the entire story out in film script format, and then I’m doing chunks of pages at a time. I’m working on basically three projects right now. I’m working on Axe Cop the webcomic, then I’m working on the new Axe Cop print-exclusive series that’s a follow-up to Bad Guy Earth, the other one we did with Dark Horse. And then I’m also doing Bearmageddon. I’ll just do a group of pages from each one at a time, and try and keep ahead of all of them, as much as I can. [Laughs]
Flightpath: People should know that Bearmageddon is really not like Axe Cop. It shares certain sensibilities in that it’s funny and it’s violent, but it’s more an adult story.
Ethan Nicolle: Yeah, it’s not for kids. Malachai’s a little mad at me that I’m making a project he can’t read. [Laughs]
Flightpath: What are the plans for Bearmageddon? Will it be going for a long time? Will there be print versions as well?
Ethan Nicolle: It’ll go as long as it takes to tell the story. Depending on how long it is, I might release it in two volumes, or I’ll just release it in one. I haven’t even talked to a publisher at this point because it’s still so early. My guess is that it’s gonna be around 200 to 250 pages. So it’ll still be awhile, because I’m only doing two pages a week.
Flightpath: I noticed in a lot of your work, including Bearmageddon, that there’s a real blend of humor, action and gore. What’s that informed by? What did you enjoy as a kid growing up?
Ethan Nicolle: I grew up on Ninja Turtles and stuff like that, but I did get into independent comics. I was a big fan of SLG [Publishing]. I’ve always had a thing for cheesy movies – Mystery Science Theater, I got into really big-time when I was younger, and that was kind of my gateway drug in getting into really bad movies on my own. I love the really bad violent movies, that are just over-the-top crazy. Stuff like Dead Alive, that are so violent and could never happen in real life. That kind of thing is hilarious to me. I guess I’ve always liked the combination of action/comedy, and I like action/comedy/horror too, which is a genre that I don’t think has been done a whole bunch. Shaun of the Dead is probably the best example. Ghostbusters is good. I like being a little more light-hearted, but still getting to have monsters. Just all the stuff that I love in entertainment. I love action and I love monsters, and I like to laugh.
Flightpath: Not that I know you [Laughs], but there are some elements of Bearmageddon that seem like they could be autobiographical. Particularly the relationship between Joel and his little brother. They seem to have a very warm relationship.
Ethan Nicolle: Yeah, that, for sure. In fact, I think I even wrote a pretty heartfelt blog on Bearmageddon, on one of those pages where he’s talking to the little brother. I was always the oldest brother in my family. I have three brothers total, plus I have two little sisters. And my brothers always looked up to me, and they always treated me like I was a hero of some sort, even if I never deserved it. Before I was ever any sort of success, they treated me like I was already. So it’s special to me, and I see it more now. As I’ve grown up, I look back and go, “Man, I didn’t even appreciate it as a big brother when I was younger.”
Flightpath: Ken, the store manager of Wow Mart, is my favorite character. I just love his put-downs; he seems like he could be a Mr. Show character. Will he be making a return?
Ethan Nicolle: [Laughs] Yes. We will be returning to Wow Mart eventually.
Flightpath: It seems like things have worked out for you in that you’re getting to do webcomics, release a print version later, and also make original graphic novels.
Ethan Nicolle: Yeah, and I always have the book in mind when I make my comics. I’m always thinking ahead to the book. So even if I go, “You know what, this episode is going to be kind of a dud today. It’s not going to be very exciting for people to read this,” I’m thinking ahead to the book. Because that’s going to ultimately be the more important audience. You want it to work more in the book than you do one day on the website.
That was one thought that I had when originally I decided to do webcomics. I went, “You know, there’s a good chance I could expand my audience by a bunch of people. But also there’s a good chance that a bunch of those people won’t buy the book even though they read it for free online. But just say like 10 percent of those people buy the book – it’s probably gonna be a pretty good deal.”