A generation’s dream came true this week with Nike’s unveiling of the 2011 Nike MAG – self-lacing sneakers inspired by Marty McFly’s kicks in Back to the Future II, which were the envy of children everywhere in the 1980s. The reason we’re talking about it here? The marketing campaign – mostly digital, with short video clips, websites and online word-of-mouth – has thus far been brilliant, hitting all the right nostalgia/curiosity/funny buttons.
It started with a YouTube clip called “McFly’s Closet,” posted on September 6 by an account named DocEmmettBrown88. (Awesome.) The clip has received over 1.5 million views in just 3 days.
This is an example of marketing at its best: fun, inventive, and completely feel-good. And it makes us excited for what’s coming next. Kudos to Nike – now we just need those hoverboards, and the human race will have achieved perfection.