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ShopSocial 2010

It’s that time of year. Time to get out there and start shop, shop, shopping for those holiday gifts. Some of us love it. Some of us hate it. And some of us never stop. Here at Flightpath, we’ve become a little enamored with the latter, those distinctly devoted shoppers gifted with the skills of finding a good deal anywhere. We’re especially curious about their online shopping prowess and their need (duty?) to share deals, purchases, and other “shopinions” out in the digital open.
The Shoppers
These types of individuals, dubbed social shoppers, make the shopping world go round. They’re digital natives that are part of generation share, and they never shop alone. So this holiday season, we’ve decided to channel our research efforts into learning all about these shoppers—from their point of view. We gathered a handful of social shoppers and put them under our lens to hear what they had to say about their digital-social shopping habits, behaviors, and motivations. We’ve got so much to learn.
The Channel
Visit our ShopSocial 2010 channel on YouTube to check out the one-on-one interviews with our shoppers. See them dish the dirt on the favorite shopping campaigns, mechanisms for sharing, and even how great it feels to get a good deal. Bookmark the channel and stay tuned for more videos from additional interviews and other user-generated submissions. Comment on, like, share, and embed your favorites!

The Contest
Love social shopping, too? Chances are you’re not shy, then, so how about sharing that love with us? Share your own tell-all social shopping video describing how you navigate the social web to find, share, shout out, and support—all in the name of shopping. The contest runs from December 1 – 31, 2010, and you can share your YouTube link at our microsite, We’ll add your videos to the ShopSocial 2010 playlist, and four lucky shoppers, whose videos receive the most views by midnight December 31, 2010 will win a gift card.