Vice President, Digital Marketing
John manages Flightpath’s digital marketing practice including strategic planning and execution of contextual & display advertising, SEO, SEM, email marketing and social media campaigns.
A recognized expert in search marketing and analytics, John uses a data-driven approach when planning and executing all marketing efforts to help ensure maximum results are achieved.
While at Flightpath, John has worked with Merck, BMW, Minwax, Thompson’s WaterSeal, TransitChek and many other B2B and B2C companies. His achievements include digital marketing execution that increased site visits to a Merck web property by 115%; SEO initiatives resulting in 150% organic search improvement for Goya Foods; and revamping SEO and SEM initiatives for Parfums de Coeur to help increase YoY ecommerce sales by over 40%.
John began his current role at Flightpath in June 2009. Prior to joining the agency, he had 10+ years of digital marketing experience in enterprise software, during which he designed interactive marketing programs for companies including Cisco, Konica Minolta, and Kyocera.
A California native, John graduated with a B.S. in Business Administration & Marketing from San Francisco State University. John’s interests include movies, food, booze and hanging out with his wife.