Flightpath: Strategic Interactive Communications

Email Marketing Services

Our targeted email marketing is an excellent way to build a customer base or communicate with existing customers at a low cost with a high return.

Flightpath email marketing services generate significant impact for your business with strategic targeting and positioning, vivid design, and informative, entertaining copywriting.

We have a ten-year track record of producing email campaigns that have evolved with the times for businesses of all types.

Targeted Email Marketing Tactics

Our email marketing and consulting services reconcile measurable business needs with customer behaviors and attitudes.

We use modern tactics that respect customers’ desires and lifestyles in order to return enormous dividends, so that email becomes a vital part of your overall digital strategy:

  • We dive deep into your website to leverage your present strengths.
  • We strategize to find new audiences and energize existing ones.
  • We position your message to spur express-permission sign-ups and grow your opt-in lists.
  • We create stunning visual designs and write outstanding copy.
  • We enhance your campaign with dynamically generated emails.
  • We develop A/B testing and multi-variate testing so that your campaigns perform as successfully as possible.

Targeted email marketing has always delivered a high return on investment.

Today, it means following the contours of a changing digital landscape to offer more value and more unique interaction with customers.

» Check out our portfolio of Work

Case in Point

Homeagain case study

Comprehensive email campaign for Schering-Plough’s HomeAgain pet recovery service

» Learn More

You need to split test your email campaign so that you realize the highest possible ROI.

Split tests employ high-level creative and message refinements across two or more versions of an offer, so that we can organize vital data to meet exact market demand.

ExactTarget Email Solutions

Flightpath leverages Exact Target—the most powerful on-demand software for email communications—for the bulk of our email marketing engagements