Search Engine Optimization Services
Flightpath search engine optimization services enhance clients’ digital influence with strategic and relevant visibility.
A targeted, well-planned, and updated strategy levels the playing field by directing your target audience to your website.
Search Engine Optimization (SEO) – Survival of the Found
Search engine optimization is an essential part of survival in the digital world. Without a relevant, optimized presence, businesses struggle not only to differentiate themselves among competitors, but to be found in that vast internet universe.
Flightpath is an SEO agency focusing on relevant search returns that create digital visibility for our clients. We analyze your business to leverage the essence of your offerings so that, like cream, they float to the top of search results. Our process blends comprehensive diagnostic analysis and core creative competency to devise and deploy SEO initiatives that deliver measurable results
Flightpath SEO Services – The Process
SEO Agency Audit
Flightpath’s SEO agency audit is a telling process where we discover how to boost your digital presence through natural search engine optimization services. We analyze your existing web presence and the competitive landscape to uncover every opportunity for increased search visibility.
We begin with a comprehensive analysis of your current website(s):
- Examining the structure of the site
- Exploring existing SEO initiatives
- Reviewing accessibility, shareability & discoverability of the site
- Investigating search engine returns & rankings
- Analyzing current link-building strategies
We isolate key elements as we enhance each website and improve future initiatives, including on- and off-page content. We identify the gaps between your business goals and current digital strategy that we can fill with a solid SEO plan.
SEO Agency Discovery
Flightpath generates an Optivista™ report during the discovery phase to addresses current obstacles and opportunities for natural search engine optimization. This report, based on the audit, serves as the benchmark for future initiatives. It includes an initial set of rankings, competitive data, link reputation, and recommended keywords to target, with data on where your site currently ranks against those keywords
We then advise our clients, develop a comprehensive strategy for obtaining search results, and outline a deployment and management strategy. Our talented team of SEO copywriters, designers, and web developers produces all digital collateral under the hands-on direction of our senior SEO strategists.
Digital Insight™: Current Trends and Best Practices in Search Marketing
Get answers to your SEO questions with this compelling presentation. Learn the what, when, why, and how of launching a successful SEO campaign in a competitive market from our seasoned strategists.
Flash: Searchable, Search-Friendly, or Other?
The jury’s still out on whether and to what degree Flash is indexed by Google’s search engine crawlers. But one thing’s for certain – the need for engaging, interactive, and cool-looking Flash sites is here to stay. The challenge is adapting your SEO campaigns to include or exclude those Flash files.
Things to consider:
- Hierarchical URL structures
- Page rank thinning
- Keyword relevancy & dispersal
- Optimal user experience
For more insight, read The Ultimate Fast Guide to SEO + Flash by Flightpath SEO copywriter and editor, Rachel Moran.
A targeted, well-planned, and updated strategy levels the playing field by directing your target audience to your website.
Search Engine Optimization (SEO) – Survival of the Found
Search engine optimization is an essential part of survival in the digital world. Without a relevant, optimized presence, businesses struggle not only to differentiate themselves among competitors, but to be found in that vast internet universe.
Flightpath is an SEO agency focusing on relevant search returns that create digital visibility for our clients. We analyze your business to leverage the essence of your offerings so that, like cream, they float to the top of search results. Our process blends comprehensive diagnostic analysis and core creative competency to devise and deploy SEO initiatives that deliver measurable results
Flightpath SEO Services – The Process
SEO Agency Audit
Flightpath’s SEO agency audit is a telling process where we discover how to boost your digital presence through natural search engine optimization services. We analyze your existing web presence and the competitive landscape to uncover every opportunity for increased search visibility.
We begin with a comprehensive analysis of your current website(s):
- Examining the structure of the site
- Exploring existing SEO initiatives
- Reviewing accessibility, shareability & discoverability of the site
- Investigating search engine returns & rankings
- Analyzing current link-building strategies
We isolate key elements as we enhance each website and improve future initiatives, including on- and off-page content. We identify the gaps between your business goals and current digital strategy that we can fill with a solid SEO plan.
SEO Agency Discovery
Flightpath generates an Optivista™ report during the discovery phase to addresses current obstacles and opportunities for natural search engine optimization. This report, based on the audit, serves as the benchmark for future initiatives. It includes an initial set of rankings, competitive data, link reputation, and recommended keywords to target, with data on where your site currently ranks against those keywords
We then advise our clients, develop a comprehensive strategy for obtaining search results, and outline a deployment and management strategy. Our talented team of SEO copywriters, designers, and web developers produces all digital collateral under the hands-on direction of our senior SEO strategists.
Digital Insight™: Current Trends and Best Practices in Search Marketing
Get answers to your SEO questions with this compelling presentation. Learn the what, when, why, and how of launching a successful SEO campaign in a competitive market from our seasoned strategists.
Flash: Searchable, Search-Friendly, or Other?
The jury’s still out on whether and to what degree Flash is indexed by Google’s search engine crawlers. But one thing’s for certain – the need for engaging, interactive, and cool-looking Flash sites is here to stay. The challenge is adapting your SEO campaigns to include or exclude those Flash files.
Things to consider:
- Hierarchical URL structures
- Page rank thinning
- Keyword relevancy & dispersal
- Optimal user experience
For more insight, read The Ultimate Fast Guide to SEO + Flash by Flightpath SEO copywriter and editor, Rachel Moran.
