Steve Caputo, President of Strobe Promotions, Inc. visited Flightpath today and gave a general presentation to the staff on the future of digital marketing and promotions. Some of Steve’s major points/themes included:
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By and large, promotions are serving the same functions as they were in the days of the Betty Crocker Recipe Contest 50 years ago, but by leveraging digital channels they can be more intimate, immediate, interactive and inexpensive.
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If you’re considering launching a promotion, it’s a great idea to build up a strong Twitter following first so that your followers can jumpstart the promotion.
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Facebook and Twitter are fast becoming key components to many successful promotions.
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The future of digital marketing and promotions will leverage new platforms and technologies such as apps, GPS, 2D barcodes, RFID, bluecasting and
augmented reality.
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The key to any successful promotion remains clear definition of overall marketing objectives and a clear understanding of what you’re trying to achieve.
Many thanks to Steve for a very informative presentation.
