It seems like every few months Facebook
rolls out a new design, or changes on existing designs. For users,
these changes are often frustrating, but for developers and designers,
it can be downright crippling to turn the blind corner. There's no
miracle tutorial, but there are a few very simple thing you can do to
ensure that your next project doesn't go up in flame (or completely
disappear) when Facebook incorporates its next round of updates.
1. Keep Up With the Timeline. No Facebook project ever keeps an exact date of completion, but the Facebook
Developer's Wiki has some pretty good estimates that you can follow
along with. Bookmark the site and check back regularly for updates.
Even if a change goes live prior to expected date, you'll already know
what was in store and know how to deal with it. Also, add Mashable, Facebook Insider, and All Facebook to your daily blog reader for other news and tips.
2. Design With Changes in Mind. You can't always predict what the next big update will be, but remember that as far as Facebook
goes, nothing is set in stone. Many companies spent thousands of
dollars on promotions that use capabilities that are either no longer
available, or not allowed any longer; that's wasted money and time. Of
course you want to put your all into everything you develop, but keep
the Developer's Wiki in mind. Maybe you want to roll out a game that
has unique Application Dashboard settings now, so when that change
comes, you're ready. Maybe it's time to begin designing in 520px and
preparing your Boxes tab for removal. Any decision that prepares you
will be well worth it.
3. Bounce Ideas Off the Like-Minded. If you aren't surrounded with Facebook-on-the-brain friends, try the F8 Conference. This Facebook conference, scheduled for April 21-22 in San Francisco, is a great way to catch up with other Facebook
Developers. There's no shame in not being versed in every single detail
of upcoming updates, particularly for a platform that changes so sudden
and rapidly, which is why keeping a roster of friends around is handy.
Who can tell what tiny detail you've missed that a friend can remind
you of -- and vice-versa.
4. Expect Change. Certainly you expect change;
you work on social platforms, after all. But your client doesn't.
Gently remind anyone you create Facebook promotions for that this is a fast-moving system. Today’s great idea might be tomorrow’s
ancient history. Online is not traditional marketing and everyone needs a little patience, and to go in and out with the tide. With
this in mind, you’ll never have all your eggs in one
basket with the chance of total failure should your well-developed pixels or sidebars
change
around. Plus, once this process is understood -- and once you've built-up
trust -- you'll be working with a client who is open to so much
more of what's offered out there, and you'll have more fun.
