Digital Fathers Day with a Digital Son


I’d like to follow the President's example and post my own Fathers Day thoughts.   I don’t have Parade magazine but I do have the Flightpath Digital Insight Blog.  And I was feeling good Sunday after a nice brunch with the Lindgren Family. So here it goes.

My son, Travis and I watched the election with awe and wonder. I can recall the president calling out to fathers in America asking them to take more responsibility. We silently contemplated the meaning of that statement; as we watched the president speak in Denver from our respective couches in our dorm room like apartment. 

Like the president, Travis has grown up in a single parent household (with supportive grandparents). I wondered how life will change for him when he is a father one day because of the technologies that helped get President Obama elected.

I often tell people when I arrived at Penn State, in 1990 as a Freshman, I was not issued an email address. When Travis was born I set aside school and went in the Army. When I returned in 1994, everyone had an email account. I got mine jkb107@psu.edu. In many ways I was blessed with a son and email (which proved to be the gateway to my decade long career in the digital world).

Travis and his generation have always been associated with advancments in technology, as opposed to Gen X’ers like myself. I had a walkman, an analog TV, Atari and the Commodore 64. He has two ipods, an HDTV, a Wii and an Xbox.  And of course; he has grown up with the internet. We had a land line growing up he has had 4 mobile phones.

And they use all this technology at once: these kids can play xbox online, speak to the other players via a headset, text message via cellphone and use Facebook, all the while listening to a video on youtube.  They can even text message with their phone in their pocket while pretending to pay attention to a conversation with an adult.
 

Parenting in this fast paced world of technology is challenging for two parents, let alone one.  I participated in a study while at Penn State that became a book: The Single Parent Resource by Brook Noel (to date this is the only book in which I have been quoted – page 230). The book was designed to provide guidance to single parents on everything from how to save a little money, to getting back into the dating game, and how to juggle work, play and family time. The book never contemplated the explosion of the internet and its partners in crime at MTV Networks. 

Freud said that technology creates the necessity for its own conveniences. He would need no telephone if there were no trains to take his son hundreds of miles away. We would need no telegraph if there were no ships for overseas voyages. What would Freud have to say about text messaging, Facebook, Twitter and the places those technologies take our sons and daughters?

One of the key jobs of a parent is to help keep their kid focused. When my son messes up, I try to use the ancient technique of grounding him. However, I forget there are so many access points to circumvent this archaic notion of punishment. For example, in school they have computers in the library with access to Facebook and Myspace. Not to mention, most kids now have access to the internet on their phones.
 
But there are pluses to this technology. I can often be found showing off video of my son playing soccer or hoops via my own Facebook account. Some parents actually “monitor” Facebook to see what their kids are up to. As a Gen Xer, this seems too big brotherish for me, but I understand the temptation. I have also participated in conversations with him and his friends on Facebook, which is always fun.

We spend a lot of time at soccer tournaments. This weekend for the first time I saw that Twitter announcements are being used at a major tournament.  While I won’t be Twittering or sending a Facebook message to my own father, who will get a phone call (on his cell phone) I suspect it won’t be long before we will all be following and communicating to our millennial children primarily through digital means. 

Hopefully we can find ways to enjoy life with them as we all ride the groundswell. Like the children themselves, the digital technologies they are growing up with are consternating and amazing all at once.  We love both and yet they frustrate us at times.  I feel fortunate to be working at an organization that is focused on "Bringing It to Digital" because I am involved in helping brands leverage the technologies my son uses everyday. 

PS - Son, I love you and I admire your courage. Being your father has been a great joy and the most rewarding challenge of my life.

PPS – Dad, thanks for being there. No matter what stupid stuff I did in my analog world.
 
Happy Father’s Day!
 

 

Social Networks Spreading Defiance Online

 

Flightpath regularly shares the opinion that social media is exceptionally well-tailored for furthering the interests of non-profit organizations.  More than for many for-profit brands, non-profits can benefit from a strong presence on places like Facebook, Twitter and Youtube for reasons including:

  • Participants in social networks often share common interests
  • Social networks are a great forum for sharing altruistic goals
  • The immediacy of social networks allows for rapid organization and easy dissemination of breaking news
  • Tools built into many platforms allow for turnkey advocacy around issues and instant fundraising

Last month, we presented a NY Social Media Roundtable event dedicated to the topic of Social Media and non-profits.   With this background, it’s fascinating to see protesters in Iran, adopting these same media in order to meet similar needs and achieve comparable types of goals. 

Yesterday’s New York Times included a fascinating article, titled “Social Networks Spread Defiance Online,” detailing how Iran’s opposition forces are utilizing Facebook, Twitter, et al to pursue their interests.  (Required reading for anyone interested in this stuff.)  Today’s paper followed up with fascinating commentary from Thomas Friedman, portraying today’s Iranian adopters of social media as members of a virtual mosque, with the caveat that guns may still trump tweets.

While we hope for the flowering of democracy and the rule of law, it’s still unknown how things will shake out in Iran.  Nonetheless, the events of this week clearly mark a sea change in how dissidents interact with each other and with their governments via the intrinsic power of social media.   This situation is certainly being monitored by regimes the world over.  If I were one of the Castro brothers, I’d be very concerned about my future.

Bikes and Social Usabilty

There has been a lot of talk at the conferences and panels I have been attending lately about the convergence of PR, marketing, branding, communications and, well, you name it, online. While presenting her case study on peoplepets.com at the recent Business Development Institute Social Media Communications Leadership Forum, Kimberly Miller, VP of Consumer Marketing at People.com, talked about how social media could become a vehicle for gathering usability feedback for one of their new social networks. That was something I had not heard lately. 

Before Kimberly presented, JetBlue’s Morgan Johnston, a regular BDI presenter and all around good guy, highlighted JetBlue's policy change to not charge the same 50 bucks for fold up bikes that fit into a carry on bag. This policy change was made based on  feedback from JetBlue's twitter followers.  Seems pretty obvious, but why not listen to the people using your social media to help guide your design?  Next thing you know someone is going to actually ask the good folks in the corporate call centers what people are complaining about regarding the websites when they call in!

As my regular readers know I love to talk about the ultimate value of usability (Momma Said Knock U(sability) Out, and Can't afford usability testing? Think again) I applaud Time Inc’s recognition that listening to the users is what matters most and then combine this social media driven feedback with a traditional battery of usability testing to make the appropriate adjustments after six months of operation. 

Way to go Kimberly! And you too Morgan… I need to get myself one of those fold up bikes. Then I guess I can finally take those ugly bike racks off the top of my Jetta and put the bike in the trunk.