Flightpath: Strategic Interactive Communications

Making Sense of Social Media Platforms for your Brand

Find Your Business' Social Media Mix

Thanks for your interest in Flightpath's social media roundtable at the BDI event on May 12, 2009.

Our Social Media Manager, Kate Miltner, led a great discussion about how organizations can choose and leverage the right social-media opportunities for their needs:

  • We considered why businesses struggle with finding the right social media mix--and what they can do about it.
  • We reviewed important business uses for Twitter, including brand credibility, customer outreach, and PR management.
  • We explored how brand evangelism through fan pages and retweets enhances your credibility and engages a new audience.

Enter your email to download our social media chart, so you can find your social media mix.



New York Social Media Roundtable

  • @davidalston: social media may never have traditional measurements like ratings or grps. Measurement for social media is in outcomes #bdi (link)
  • @tysonfoods: you can't control the message but you can influence it if you have a strategy and are actively participating #bdi (link)
  • MTV users are engaged due to generational belief that their opinion is important, want to shape the viewing experience #bdi (link)