
Find Your Business' Social Media Mix
Thanks for your interest in Flightpath's social media roundtable at the BDI event on May 12, 2009.
Our Social Media Manager, Kate Miltner, led a great discussion about how organizations can choose and leverage the right social-media opportunities for their needs:
- We considered why businesses struggle with finding the right social media mix--and what they can do about it.
- We reviewed important business uses for Twitter, including brand credibility, customer outreach, and PR management.
- We explored how brand evangelism through fan pages and retweets enhances your credibility and engages a new audience.
Enter your email to download our social media chart, so you can find your social media mix.
- @davidalston: social media may never have traditional measurements like ratings or grps. Measurement for social media is in outcomes #bdi (link)
- @tysonfoods: you can't control the message but you can influence it if you have a strategy and are actively participating #bdi (link)
- MTV users are engaged due to generational belief that their opinion is important, want to shape the viewing experience #bdi (link)

