Helping Clients to Connect in New and Meaningful Ways
Flightpath's service offerings are grounded in an integrated point of view and strategic plans with the aim of creating opportunities and solving problems.
Web Site Design & Development
From initial site theory to analysis of post-launch metrics, Flightpath helps world-class and emerging organizations to realize their goals with effective and inventive customer-centered web sites, intranets and extranets.
Sites grounded in solid fundamentals and extensive customer research are practical, effective and easy to use. In order to meet those objectives, Flightpath invests heavily in planning and customer research upfront, before the design process gets underway. Once the basic requirements and fundamental user experience have been defined, our visual design team creates an exceptional graphical articulation to accompany them. The end results are web sites that successfully acquire, retain, and service customers, accompanied by comprehensive measurement plans.
Emerging Channels
The Flightpath user experience team has led the way in designing some of the web's most ambitious social media destinations. Moreover, we've helped many clients harness the power of online communities like MySpace and Facebook with creative campaigns that entertain, educate and compel consumers to action. We have extensive experience devising and deploying unique experiences utilizing online video, widgets, blogs, podcasts and rich media applications. We also create leading-edge applications for incorporation into our clients' web sites, intranets and extranets.
A well-thought out, relevant and targeted e-mail program is proven to be one of the most successful methods to build a customer base, establish a brand, or communicate with a target audience. It is a low-cost, high-ROI medium that requires powerful technology, flexible solutions and experienced professionals to consistently deliver results. With a ten-year track record of handling email campaigns for consumer brands and non-profits alike, clients regularly rely upon the Flightpath team to help implement top-flight email marketing solutions.
Search Engine Marketing
Flightpath search engine marketing and optimization services improve the volume and quality of web traffic from search engines via organic and paid methods, in conjunction with other online communications. We design and update sites so they are likely to be listed when users make relevant queries at Google and Yahoo. We also manage pay-per-click campaigns, configuring and managing customized keywords, budgets and bidding strategies. Regular reporting quantifies the effectiveness of your endeavors and provides recommendations for improvements in results.